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Best Wireless Access Point Target Media Wireless Bridge iMailing Digital Network Marketing 4.0

When it comes to building a profitable online business, you have many inexpensive yet effective methods available to you. One of the best methods to use is email promotion internet marketing. Using an opt-in email list to build trust and rapport with your website visitors can pay you dividends for years to come. 

Email Promotion Internet Marketing

Building an opt-in email list is simply a way to get your visitors to permit you to send them emails, thus eliminating the danger of being accused of spamming. When visitors get to your website, they will have the chance to sign up or opt-in to your email list. To encourage them to sign up, you can offer them useful information that will provide them with a lot of value.  

For example, let’s say your website is on birdwatching; if you want to get your visitors to sign up to your email list, you could offer them an ebook on the basics of birdwatching. It doesn’t have to be something expensive to have a high perceived value.  

Building an email list is so important to your long-term internet marketing success because it can be very difficult to build long-lasting relationships online. The internet offers amazing opportunities, but it can also be tough to set yourself apart from other internet marketers. By building a list, you can communicate with and provide helpful information to the people on your list for as long as you want.

For this technique to be effective, there are a few things you have to keep in mind:

  • 1. Do not make all of your emails one sales pitch after another; if you do, your subscribers will opt out of your list, and you will lose that potential customer forever. Instead, offer them useful information in every email and either send out one sales pitch for every five or so informational emails, or you can add a P.S. at the end of your email message suggesting a product or service that can help them accomplish some goal. 
  • 2. When offering them an ebook or a newsletter as an encouragement to sign up for your list, make sure that it has a lot of truly beneficial information. People are overwhelmed with free offers these days, and more often than not, the free things don’t offer that much value. This is a great way to set yourself apart from others. Offer some unique and valuable information for free instead of the same old recycled junk that everyone else gives away. You will show your visitors that they can trust you, which will make them much more likely to buy from you in the future. 

 Email promotion internet marketing is the only real way to establish a long-term relationship with your website visitors. It’s much easier for you to make another sale to an existing customer than it is to constantly find new customers to sell to, use email to leverage all of your website visitors.

Mass Email Marketing The Right Way

Using the internet to help you build your business, whether it’s an online or offline business, is an extremely cost-effective technique. When it comes to mass email marketing, you can reach hundreds of thousands of potential customers, all with the click of a button and with very little overhead (just the price of your internet connection and website hosting costs). 

The low cost of this advertisement had a downside; companies started sending out millions of messages to unsuspecting email recipients, who then started complaining about spam unsolicited bulk commercial emails.  

The rocketing number of spam emails sent out created a backlash from the public, which eventually led to new laws to prevent the abuse of the email message system, the CAN-SPAM laws. These laws state that you can’t send out a lot of emails to random email addresses. 

To comply with the law and not be accused of spamming, there are a few things you need to do:

  • 1. Your email message must have an accurate ‘from’ heading where you put in your name or the name of your company. 
  • 2. The subject line on your email must be accurate and relate to the actual content of your email. 
  • 3. As the sender, you must provide an actual physical address for you or your company. 
  • 4. Make sure to label your email if it contains adult content. 
  • 5. You cannot have a false header on your email.
  • 6. You must provide a clear and free link for the recipient to ‘un-subscribe. If they click on that link, they should immediately be removed from your email list, and you should never send them another email. 
  • 7. Having an ‘opt-in’ list is probably your very best defense against being accused of spam. This method will encourage your website visitor to sign up to receive your emails. They are permitting you to send them emails. To get them to sign up to your list, you can offer them an incentive such as a free report or a multi-part mini-course that they will receive over a week or so. Whatever you offer them to get them to sign up, make sure it has real value to your subscriber. Take a little time and develop a report that has some real value and substance to it.  

These are the basics of the law. I’m not an expert or a lawyer, so make sure you take a little time and learn all the ins and outs of the CAN-SPAM law so that you can make sure your company complies. Don’t let the new laws scare you off from using mass email marketing since it can be a very effective marketing tool for your business.  

If you take the time to find out what all the regulations are. Then you follow them, and you will comply. You will be able to add a lot of customers to your business which will eventually lead to a lot more sales, and that’s what we all want.

How To Best Use Email Marketing

The Money Is On The List! I’m sure you’ve heard that saying, and it is very true, if you have an online business, then you should be building a list of subscribers. Email marketing is a very powerful tool to grow your business and your profits. A good email marketing campaign can increase your profits by eight times more. With email marketing, there are some points you need to learn to be successful, such as understanding the typical buying cycle, using follow-up emails, and using backend sales.

Understanding the Buying Cycle

Around 99% of visitors to a website will not buy the first time they visit the site. Although they don’t buy when they first visit the site, they may still be interested in the product you are selling but are still considering their options.

If a visitor comes to your website and then just leaves, you are losing a potential sale. Even though they are not ready to buy just yet, you can still profit from that visitor by capturing their details so you can follow up with them and possibly make a future sale.

Using Follow Up Emails

If 99% of visitors leave your site without buying, you are only getting a 1% sales conversion. Wouldn’t you like to change that 1% conversion rate to perhaps as much as 8% conversion? Capturing your visitor’s details and using follow-up emails can increase that conversion rate by as much as 800% to an 8% conversion.

Many people won’t buy a product because they don’t know who you are or trust you; after all, this is the first time they have visited your website. By capturing their email address, you can follow up with emails over time and build trust with those people. When a person begins to know and trust you from your emails, they may decide to purchase your product.

Using Backend Sales

As well as purchasing the original product you are selling, your subscribers may also buy other products from you in the future, which will increase your profits even further. Promoting other products or services after the original sale is called your backend sales. Backend selling is where the real money is made in online business. Many Internet Marketers miss out on a lot of profits by neglecting to sell backend products and only focusing on one product.

For example, let’s say the main product you promote sells for $50, and you make 50 sales a month for a total monthly profit of $2500. To increase profits, many business owners would focus on increasing the number of sales that they make each month.

But what if you took the backend sales approach instead. What if you tried to sell another product to those existing 50 customers, let’s say a $200 product. If 20% of those customers bought the second $200 product, you would have an extra profit of $2,000.

That extra $2,000 profit will come without too much extra work as you already have the details from those customers who have bought the original product and they already know and trust you.

Another option could be to sell a membership product to those original 50 buyers. What if you offered a program that costs another $50 a month membership? If 50% of those 50 people joined that membership program, you would make $1,250 extra profit, not only for that month but monthly until they left the program. If even just 10 of those people remained members for 12 months, that is $6,000 profit for a year. If you have ten extra people joining your membership program every month, that profit will grow higher and higher.

So you can see that a backend product or membership program can be extremely profitable for your business. It is often easier to sell to your existing customers than to try to find new customers.

Email marketing is necessary for any online business if you want to build your business and achieve high profits.  

Building a relationship with your customers is best to sell more products and build a good, solid customer base. Understanding how and when customers buy, how to use follow-up emails, and implement backend sales will take your business to a whole new level.

Best Wireless Access Point Target Media Wireless Bridge iMailing Digital Network Marketing 4.0

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