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Digital Brand Strategy Smarketing

These days, Google seems to have its hand in every aspect and facet of the internet. While Google previously did not have anything to do with social networking, they are now building a presence in the social networking arena as well. 

Alternative To Social Networking Google Social Networking

Soon, google social networking will be the standard for social networking, as Google has become the standard for many things, including searching through search engines, paid advertising, e-mail, calendar, and even web applications and documents.

We all know that social networking websites are beginning to take over the world, at least online. The big social networking websites like Facebook and MySpace are excellent places where people can connect to other people and even market their companies and reach new customers. 

There are millions of people using these social networking sites, and businesses are beginning to use them. Leveraging a social networking site to its fullest potential is a great way for a business to reach out to new target markets and garner larger customer bases.

When you thought that the community networking thing might have completely reached its maximum threshold, Google social networking shows up at the party with a completely new project. 

Google has shown up at the party with a social networking site of its very own, known as Orkut. Orkut may be a strange word, but it appears to be a serious contender when it comes to comparing Orkut to other social network websites on the internet. 

Orkut has already gained a serious amount of popularity in Latin America and Asia, and now it is beginning to make a splash in the United States as well. Google social networking is trying to become a very large giant online, and dominating the social networking market is one way to achieve this. 

They want their piece of a pie that MySpace and Facebook have been capitalizing on for a good long time. The following behind Orkut in China and Japan alone has tripled over the past year to include more than 11 million visitors in a single month.

Time will have to tell when it comes to whether or not Google’s Orkut will get as big as the other social networking giants like Facebook and MySpace in the United States. What is known is that Google does have a good idea of what they are doing, and they have proven themselves to be strong players in a lot of very large markets

If Google can figure out how to offer more than what the other social networking sites are offering, they can certainly get in on the action that these other social networking sites are already capitalizing on. 

If you are not already using Orkut by Google, log into your Google account today and check it out. You are already halfway through the registration process if you have a Gmail account or another account with Google, so jump online and start putting your profile together today for Google Social Networking.

Social Network Marketing Give Yourself A Boost

Social network marketing can give your marketing efforts a big boost and help you achieve the success you want not only quicker but more efficiently. Social networks are communities online that have mutual interests or interests.

It is a “place” online where people gather to communicate and learn about things in common. It gives them the capability to interact with each other. This can be through blogs, email and instant messaging, forums, and any number of online means of communication. Because of the way these networks develop, it often presents some great network marketing opportunities.

To get the most out of social network marketing potential, you have to be active in the community. The people have to see you as one of them and not someone trying to use them or sell them (even though that may be exactly what you want to do).

These people will often listen to each other, especially those who have been around a long time and have a solid reputation in the community. Some are knowledgeable about the subject and gain a large amount of credibility because of it. If you can establish credibility, you can often have your opinion carry weight.

There are some things that social network marketing can do for you. The most obvious is that it gives you a larger market if interested and potential customers. If this is all you are shooting for, though, you are missing out. There are a few ways that social network marketing can benefit you.

One thing that social network marketing does is help you with your research. It is a very cost-effective means of finding out what your target market is interested in. You can find out their true needs, who these people are, what they are drawn to, what they look for, and pretty much anything else you could want.

It is a good way to throw ideas out and see what they think about them. You can find buying behaviors and what they have bought in the past. You will find out what they like and don’t like and even what marketing tactics appeal to them.

Social network marketing can also help increase brand awareness. You will have to try not to sound like you are selling something. Much of the time, this will turn people off. If you see a discussion going on about a certain thing that you think you have a solution for, tell them about your experiences and ask them if they have ever heard of it; try to create product awareness and subtly provide a link to somewhere they can find more about it (your site).

The greatest thing about it, though, is that it is a very cost-effective means of communicating and interacting with your target market. Most networks are free, and it only takes a little bit of time to keep interacting with the network members once you have gotten established.

From there, the growth is somewhat natural. As communities grow, so does the amount of exposure you get. The more exposure you get with social network marketing, the more success you will have.

Social Media Marketing Video - Keep It Super Simple

There is always something new online; today, we have Facebook and Twitter, and many savvy marketers are using both to drive a ton of very qualified traffic to their websites. To amp up the results, you can also do a social media marketing video. You can use this method to promote pretty much any product you can think of online.

The one underlying thing to keep in mind whenever you use video to market a product or service is that the quality of the video will go a long way in determining what kind of results you get.

A poorly made, hard to see or hear video won’t do much to make you look like an expert in your niche. No one expects Academy Award caliber videos, but they must be well laid out and visually appealing.

For most marketing videos, the K.I.S.S. acronym works extremely well: Keep It Simple Stupid. Don’t go over the top with flashy graphics or loud music.

It’s much better to deliver a quality video to help your target audience handle some problem or issue in the shortest amount of time possible. That’s all they want, someone who can show them how to do the one thing they desperately want to know how to do.

It could be to potty train their Pitbull, start seedlings, or learn how to make big bucks online. Whatever it is, if you can show them how they can do it in easy-to-follow steps on video, they’ll be your friend forever.

Don’t go hog wild and invest thousands in high-tech gear to record your videos. Instead, a few hundred dollars, some screen capture software and a video camera, a tripod (optional), and a decent microphone are all you need.

Once you’ve assembled the tools, you need to come up with a compelling video. Again, pinpoint the one issue the people in your niche face and then teach them how to overcome that issue.

Don’t get tongue-tied or stammer throughout the video, either. Make an outline of the major points you want to cover, so you don’t get distracted and jump from one point to another.

Don’t talk too fast or too slow. You have to make sure that your viewers can not only understand you but hope that they’ll come to trust and like you too.

That’s the huge benefit of using video online, and it greatly increases the personalization of the otherwise impersonal internet. It allows you to connect with people on a much deeper level, and if you use that properly, it can make a huge difference in your business.

Allowing your visitors to hear your voice and see your face while you give them help with a problem they’re having is taking social media marketing video to a whole new level.

Remember, it takes an average of 7 contacts with people before they feel comfortable enough with you to make a purchase; by allowing people to get to ‘know’ you through video, you can get the most out of those seven contacts and maybe even speed up the process.

Digital Brand Strategy Smarketing

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