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Digital Branding Social Media Optimization

If you hear the term social networking, you might immediately think of sites like Facebook and Twitter. These are some of the biggest social networking sites, but there are hundreds of social networking, social media, and social bookmarking sites on the internet.  

Your Benefits Of Social Networking

These big social sites dominate the industry and would have more members than all the other smaller social sites together. Let’s take a quick look at some of the bigger players in the social networking game and how they can benefit you.

  • 1. Facebook – Facebook is huge and is probably the biggest social networking website with millions of members worldwide. Facebook offers many different applications and games, and many of the games themselves have become incredibly popular. Games like Farmville, Mafia Wars, and Social City have people playing on Facebook for hours at a time.  

Business people are now also using Facebook to network with potential customers and build a strong customer base. Facebook allows you to connect with customers personally and build a strong and trusting relationship with them. You can also create fan pages and groups on Facebook that can be very useful for marketing a website or business online.

  • 2. Twitter – Twitter is also extremely popular and brings about a unique form of networking. With Twitter, you micro-blog, which is when you post short updates to your Twitter page. If you are using Twitter to promote your business, you will want to seek out other Twitter members interested in your niche. When you find members that could be potential customers, you then ‘follow’ them. When you begin to follow people, many of them will follow you. Whenever you post an update to your Twitter page, your followers will see it.

The more members you have following you, the more people you have to market to, and you will find more and more people will begin to follow you. Keep on building up the number of people that you follow, and your followers will also increase. When you have updated your website or blog, you can put an update on Twitter with a link to your website or blog. Your followers can then see your website link and visit your website. You can even update your Twitter status via your mobile phone.

Twitter is an amazing tool for promoting an online business, and there are thousands of Internet Marketers profiting from Twitter every day.

  • 3. MySpace – Although MySpace isn’t as popular as it once was, it is still quite popular and has thousands of members. MySpace has several niches within the community where you can meet people that share your interests or people you can market to if your business is in that niche. MySpace is one of the original social networking websites and connects users who share interests in books, TV shows, videos, music, and much more. You can make new friends, and you can share images and music with those friends.
  • 4. LiveJournal – Livejournal is a social network blogging site where you can create your blog within your community, and other community members can read your blog posts. This is a great way to blog about your business, and you will have a large community of members that you can market to. Every user at Livejournal has a blog account, and you can leave comments on other member’s blogs. The more active you are in the community, the more users will comment and follow your blog posts.
  • 5. Flickr – Flickr is a little different than most social networking in that it is based around photo sharing. With Flickr, you can create an account and upload your favorite photos. Photos can be tagged, shared, edited, and commented on, and you can connect with other members through your interest in photography.
  • 6. Digg – Digg is another great social networking site based on sharing news and media with other members of the community. When members share a news story, other members can leave comments or rate the media by ‘digging’ it. The media with the highest number of Diggs is the most popular and will have good exposure. This is a great way to promote your business if you get a high number of Diggs and get much exposure to your article.

These are just some of the top social networking websites, and there are many others. If you are looking for a method to market your business, why not try some social networking websites.

Social Media Marketing Video 5 Tips To Success

Getting website visitors is your main job when building an online business. With the internet, there is no such thing as stagnant. Things are always changing, improving, and evolving. Combining video with social media will help you get a leg up on the competition. Using social media marketing videos is great, but how do you do it?

Here are a few basic concepts to keep in mind when you are planning and implementing your strategy:

  • 1. The videos you make have to be high quality, but what does that mean? Well, it doesn’t mean that you have to hire actors or pay thousands of dollars for the state-of-the-art effects. It means that the audio and video are clear and that the information is presented in an easy-to-understand format. 
  • 2. Keep your videos fairly short. The average is less than 5 minutes. If you provide some educational video, you don’t have to adhere to this rule strictly. 
  • 3. Outline the points you want to cover before you start recording audio for your video. The last thing you want to do is be a stammering fool. If you listen to your video and you find the word spoken the most often is ‘um,’ you really should re-do it. 

I know that is a hassle and takes time, but if your video is filled with pauses or stuttering, people will lose patience and click away. If no one watches your video, you will have wasted your time anyway. Do it right, or don’t do it at all. 

  • 4. Remember that success is not only about quality but quantity as well. You need to submit videos regularly. One great technique for doing that is to create a video series. You make a ‘how to’ video on whatever subject relates to your niche, but instead of covering all the information in one video, you break it down into smaller segments and create multiple videos. This will encourage your visitors to come back. 
  • 5. When you submit your videos, there are some rules to follow too. For one thing, make sure that you include keywords in your title, description, and tags. This will help your video stand out and get noticed. 

Also, while it’s important to have your video submitted to many places, you want to make sure that it’s only submitted to quality sites. You don’t want your dog training video to show up on an adult site. That won’t help your credibility.

Submitting your video to 20 – 30 top-quality sites is better than blindly submitting it to 100 less desirable sites.  

When it comes to getting the most out of your social media marketing video efforts, you’ll, of course, want to start with the ‘big ones such as Facebook, Twitter, and YouTube. After that, you can add to some smaller yet still high-quality sites to make your video work as hard for you as possible.

Social Network Marketing Give Yourself A Boost

Social network marketing can give your marketing efforts a big boost and help you achieve the success you want not only quicker but more efficiently. Social networks are communities online that have mutual interests or interests.

It is a “place” online where people gather to communicate and learn about things in common. It gives them the capability to interact with each other. This can be through blogs, email and instant messaging, forums, and any number of online means of communication. Because of the way these networks develop, it often presents some great network marketing opportunities.

To get the most out of social network marketing potential, you have to be active in the community. The people have to see you as one of them and not someone trying to use them or sell them (even though that may be exactly what you want to do).

These people will often listen to each other, especially those who have been around a long time and have a solid reputation in the community. Some are intelligent about the subject and gain a large amount of credibility because of it. If you can establish credibility, you can often have your opinion carry weight.

There are some things that social network marketing can do for you. The most obvious is that it gives you a larger market if interested and potential customers. If this is all you are shooting for, though, you are missing out. There are a few ways that social network marketing can benefit you.

One thing that social network marketing does is help you with your research. It is a very cost-effective means of finding out what your target market is interested in. You can find out their true needs, who these people are, what they are drawn to, what they look for, and pretty much anything else you could want.

It is a good way to throw ideas out and see what they think about them. You can find buying behaviors and what they have bought in the past. You will find out what they like and don’t like and even what marketing tactics appeal to them.

Social network marketing can also help increase brand awareness. You will have to try not to sound like you are selling something. Much of the time, this will turn people off. If you see a discussion going on about a certain thing that you think you have a solution for, tell them about your experiences and ask them if they have ever heard of it; try to create product awareness and subtly provide a link to somewhere they can find more about it (your site).

The greatest thing about it, though, is that it is a very cost-effective means of communicating and interacting with your target market. Most networks are free, and it only takes a little bit of time to keep interacting with the network members once you have gotten established.

From there, the growth is somewhat natural. As communities grow, so does the amount of exposure you get. The more exposure you get with social network marketing, the more success you will have.

Digital Branding Social Media Optimization

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