Menu Close
Advertisements

Digital Marketing For Dummies

Most people, who aren’t internet marketers, don’t fully understand what internet marketing is all about. At its core, internet marketing is just a way to use the internet’s vast potential to find more customers. You will want to learn many things when you start marketing online, and that is where advanced internet marketing training comes in. 

Advanced Internet Marketing

Before you worry about advanced internet marketing, you need to make sure you have a firm grasp of the basics. With so many methods to connect with others online, you must know what works and what doesn’t. 

Another thing you should keep in mind is that things online change quickly. What worked great yesterday or last year either might not work as well, or they might not work at all. 

A big part of the reason for this is that the search engines are continually updating their programming (their algorithms) to improve the experiences of their searchers. 

These changes can, and sometimes do, have a dramatic impact on the websites online. It is important that you stay current with these changes. 

More than one internet marketer has gone to bed with a website that was doing well: ranked high and getting much traffic, only to wake up the next morning and find their once first-page site is now on page 117 of the results. 

Of course, there are ways to avoid that, and the best method is to update your site frequently (this is why many internet marketers prefer a WordPress blog-style website. It is easy to update) and provide your website visitors, with much quality. 

The search engines are getting better at being able to detect quality content on a website. They will reward that site by giving it a high placement on the results page. 

Here are a few of the internet marketing strategies you will want to implement. Some of these are more about getting traffic to your website; others are about converting that traffic into paying customers. But they are all necessary:

  • 1. Search Engine Optimization (SEO) – if you want your website ranked highly, you have to let the search engines know what your site is about. Using simple SEO strategies on your site can help you get more free, targeted traffic.
  • 2. Pay Per Click (PPC) – this advanced technique of getting traffic can work quickly but only after you learn how to do it. There is a learning curve, and it will cost you if you make mistakes. 

Learning basic and advanced internet marketing skills can help you turn your business into a very profitable endeavor. It doesn’t matter if you have an offline business or an online business; learning new skills can help you make more money.

A Surefire Internet Marketing Solution

Big businesses and small businesses alike are looking for an internet marketing solution to bring them the best-targeted traffic that can be most easily converted into sales. With all of the options out there for marketing your business, it’s hard sometimes to see the best methods for getting traffic and enticing that traffic to buy your product or service.

But savvy marketers have a great internet marketing solution to keep consumers thinking about your company in a good way and make it much more likely that someone will buy from you.

The best internet marketing solution for almost every type of business is to start at least one opt-in mailing list. Years ago, direct marketers purchased mailing lists from companies that gathered the information. These lists were just names and addresses of people culled from a variety of sources.

Business owners would then send a piece of mail to each person on the list, hoping that some would want the product or service offered enough to pay for it. Spam is a similar type of thing, only done through email. People send out the same message to hundreds or thousands of people, just hoping a few will bite.

This is a highly inefficient and undesirable way to email people about your business. Not only can it get your account shut down, it’s not like to do anything but alienate the people you’re trying to sell to.

But if you had a list of people who were already interested in your product or service and all of those people said it was perfectly okay to send them emails that advertise your company, wouldn’t that be an internet marketing solution that would solve some problems?

If you set up your email list that people have to agree to join, you have that targeted list of people who have permitted you to contact them. You can email them as rarely or as often as you want (you don’t want to hound people, but you don’t want them to forget you, either).

And you can advertise whatever you want in these emails without the worry of being tagged for spamming people since they all agreed to get emails from you when they signed up for the mailing list.

An opt-in mailing list is an internet marketing solution that prevents you from doing the scattershot mailing list marketing of the pre-Internet marketing era.

The trick is to get people to sign up for your list. Unless they’ve already purchased from you and are considering purchasing from you again, you’re not likely to attract many people by asking them to join a list so you can send them ads.

Offer your visitors something for signing up for your list. It can be a discount on something you offer, or better yet, give them good information, the kind they were looking for when they searched and found your site. The old lure of the freebie is the internet marketing solution for building a mailing list.

Digital Marketing For Dummies

Most Viewed Posts
Recent Posts

Digital Marketing For Dummies

error: Content is protected !!