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Digital Marketing Lead SEO Guarantee Network Strategy Freelance Digital Marketing 4.0

Take a moment to think about how you would answer this question. If given enough thought, just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.

Are You Already Marketing On The Internet?

Do you have a website for your business? Business owners who answer yes to this question already market their products or services online because they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website, but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.

Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online

Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their website even if it is in the signature line of their posts. 

However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing, resulting from message board participation just by doing something they enjoy and maybe doing as a form of leisure activity. 

Do you include keywords that are relevant to your business in the content of your website? Business owners who answer yes to this question are already marketing on the Internet by optimizing their websites for these keywords. This search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help SEO a website. 

Business owners will likely use certain words often depending on the products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently. However, business owners can gain some benefit by naturally applying relevant keywords to their websites. 

Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting customer feedback for business purposes, and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose, the fact that it is done online makes it fall into Internet marketing.

We have already discussed several ways business owners may already be marketing online, but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full-scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign that is effective for your target audience. 

Search Marketing Keywords - Get Ahead Of The Game

One of the many advantages of starting a business online is the vast array of options to bring all the customers you need to your website, one of the best in search marketing keywords. Using this method will help your site appear in the top 10 or 20 (the first or second page) of search results for your chosen keyword phrases. The best part? It’s all free.

Many new online marketers will make a fatal error; they think that as long as they are getting much traffic to their site, then they will make money. The thing they overlook is the quality of the traffic. For example, if you sell books about birds, you don’t want people who couldn’t care less about birds visiting your website.

If they don’t have an interest in birds, they will not buy your product, period. It doesn’t matter how great your product is, your website, or all the pretty pictures you have on your site…if they don’t care about birds, they aren’t going to buy your product.

So, not all traffic is good traffic. Using the proper search marketing keywords strategy, you can target your traffic. Only those actively looking for information on birds will click on your link and see your site. Suppose you have a keyword like: “bird watching books for sale,” and you use that in your website articles, as well as some article marketing efforts. In that case, you can be sure that the visitors you get to your site are highly interested in birds and buying a book about birds. The odds of you making a sale have just gone up significantly!

By targeting the right keywords, you can target the right customers. Simply by doing some keyword research and finding very specific keywords that have a lot of high monthly searches with low competition and then incorporating those keywords into your blog posts and articles, you will be focusing your marketing efforts on those people who are truly interested in buying your product or services as opposed to those that have no interest at all.

If you want to get a little more in-depth, you can also include keywords in the tags of your website to help the search engines find you and give you a higher ranking. This isn’t hard to do, especially if you’re using a blog format for your website. Just ask around any internet marketing forum, and you can find someone who can walk you through the process (it’s not hard, but I don’t have enough room in this article to explain the concept).

Instead of trying to reinvent the wheel, learn all you can about the way the search engines work and find the best way to work within that system so you can get a ton of highly targeted traffic. The first thing you’ll need to do is identify search marketing keywords with a high number of monthly searches and then integrate those words into your online posts, articles, and website structure.

Top Search Engine PPC Platforms

The most popular search engine PPC program is Google AdWords which reaches over 10 billion web pages and 100 different language versions. The benefits of using Google are its inexpensive start-up cost ($5) and the amount of traffic you will get, far more than any other search engine. 

Google also provides you with its Google Analytics program, which helps you with which keywords you should be targeting in your PPC ads, a website optimizer, which allows you to test different variations of your web pages to see which convert better, and step-by-step tutorials that take you through the whole process of setting up a Google Adwords campaign. 

Most experts agree that it is good to start with Google Adwords because of the low start-up fee and the heavy traffic. Although it is expensive for competitive terms, you can still avoid bidding too much on the less competitive longer-tailed keywords. 

The Yahoo Search Marketing search engine PPC platform started named GoTo, then changed to Overture, and finally ended up as what we know it today: Yahoo Search Marketing. Yahoo charges a $30.00 start-up fee but then offers you 25 dollars of free ads. Yahoo focuses on sponsored Search and reaches over 80% of active Internet users. 

You can also reach your market through online publishers, newsletters, and emails. So, instead of your ad appearing only in search rankings, it will also show up next to content like articles and product reviews related to your business. You can also reach a local audience by targeting ads specifically for your geographical area. 

Yahoo also offers upgrades like the Search Optimizer, which can automatically manage your keyword bids, and the Marketing Console, which tracks your online campaigns’ effectiveness. Each of these is available for a monthly fee. Free tools include the Keyword Selector Tool, View Bids Tool, PPC ROI calculator, and CPM ROI Calculator.

Microsoft adCenter (Bing) is relatively new in the big names of search engine PPC but is very popular since it offers a large range of features, costs only \$5 to sign up, and targets a buying market where the competition is not high as Google and Yahoo. 

So the amount you pay per click is lower. You can take advantage of the keyword research tool, which gives you the past month’s searches for your keyword, other relevant keywords, and the current month’s traffic for those keywords. The tool also shows trends for each keyword. 

It is generally recommended that, if you are new to PPC, you start with just one search engine (preferably Google Adwords), learn how that works, and then move on to others if you feel that it might be worth a try. 

Digital Marketing Lead SEO Guarantee Network Strategy Freelance Digital Marketing 4.0

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