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Digital Marketing Tips Target Media imailing Wireless Bridge Business to Business Networking

Did you know that there are around 269 billion emails sent out every day? That’s a lot of competition for you to try and gain your audience’s attention. That’s why it’s critical for you to learn how to run an email marketing campaign the right way, so you can reach your audience and keep their interest. 

Important Things You Need to Know to Run a Successful Email Marketing Campaign

Here are some of the most important things you need to know to run a successful email marketing campaign.

Know Your Goals

All good marketing strategies start with setting goals, and email marketing is no different. To run a successful email marketing campaign, you need to think about what you want to achieve. Here are some typical goals for an email marketing campaign.

  • Welcoming new subscribers
  • Boosting engagement
  • Nurturing existing subscribers
  • Re-engaging subscribers
  • Segmenting your subscribers

You can create your email marketing goals according to your overall conversion goals. 

Understanding the Different Email Types

Along with knowing your goals, you also have to understand the different types of emails that you can send out. While people group these in different ways, here are the three critical types of emails.

  • Promotional emails – these emails talk about sales and offers and are self-promotional.
  • Relational emails – these give subscribers what you’ve promised them, like a gift, weekly newsletter, or relevant information that they can use.
  • Transactional emails – these include subscriber signup confirmations, welcome messages, order or purchase confirmations.
  • A subscriber’s actions usually trigger – Acknowledgments of changes to subscriber information and.

Know Your Audience

Suppose you’re just getting started with email marketing. In that case, you’re going to have to make some educated guesses if you want to target your content.

After you send out your first campaign, you’ll start to collect subscriber information so you’ll have better data to work with for your next campaign.

You can gather data from Google Analytics or Facebook Insights to get demographics, interests, locations, and other pertinent information to give you a better snapshot of your audience. 

Use the Right Technology

The best email marketing services that you can use will help you create more successful email marketing campaigns.

Some of the features that you want to look for are easy campaign creation and automation, integrations with software you already use, ways to segment your audience, and in-depth analytics on the performance of your email campaigns. 

Understanding these four essential aspects of email marketing will help you get started on the right track to creating a successful marketing campaign for your business.

Top 5 Email Marketing Tips For Creating a Successful Campaign

Despite what you may have heard, email marketing is a complex process with many moving parts. Despite the complicated nature of this marketing method, you can still have a successful marketing campaign while keeping the process relatively simple.

Here are five of the top email marketing tips for creating a successful campaign. 

  • Tip #1 – Make Sure Each Email Contains Obvious Links

The entire purpose of your email marketing is to drive more traffic to your landing page, website, or the product page. Without driving more clicks to your website or page, you won’t be able to convert customers. You accomplish this by including a lot of links in the copy of the email and making sure that they can’t be missed.

  • Tip #2 – Make it Easy to Unsubscribe

While this may seem counter-intuitive to make it easier for users to leave your email list, the other option is a lot less appealing. If your users become frustrated when removing themselves from your list, they will eventually start flagging your email as spam. Every time a user marks your email as spam, it counts against your sender reputation with the email providers, making it much harder for your emails to end up in the inbox instead of the junk folder.  

  • Tip #3 – Keep Your Text Short and Easy to Scan

Most of the people who get your emails aren’t going to read the entirety of your email. They will scan it for the key points that they are interested in. Use bold font and additional colors to highlight keywords or phrases and keep your text short. Having too much text will quickly get your emails deleted and create more risk of your emails triggering the spam filters.

  • Tip #4 – Send Test Emails Before You Send to Your Main List

There is nothing worse than sending an email and finding out that something broke in the email provider’s preview pane. Before you send out emails to your entire list, make sure to send a test version to a test account using all of the big email providers. This way, you can catch any errors and fix them before you send them out to your main list.

  • Tip #5 – Always Ask User to Add Your Email to Their Contact List

You need to remind users, at every opportunity, that if they want to be sure to continue to get the valuable information they love getting from you that they need to add your email address to their contact list. This way, you can ensure that your emails won’t automatically be delivered to their junk mail folders. 

These top five email marketing tips won’t make you a perfect email marketer. However, they will put you ahead of your competition. Just utilize these tips as a checklist when you’re putting together your email campaigns to ensure success. 

Boost Your Web Traffic with These 5 Email Marketing Techniques

Email marketing is an effective and inexpensive way to reach both your current customers and your prospective customers. Correctly creating a strong email marketing campaign can take your business to the next level and provide you with a healthy ROI. Also, you can effectively leverage your email marketing campaign to increase traffic to your website and enhance subscriber engagement with your company. 

Here are five email marketing techniques to help boost your web traffic. 

Start with a Healthy List of Subscribers

The most important thing when planning to build an effective email marketing campaign is your subscriber list. Instead of buying a subscriber list from a third party, it’s better for you to use effective strategies to grow your subscriber list and employ a double opt-in procedure for your emails. Doing this will ensure that your list is comprised of quality subscribers who are genuinely interested in hearing from your company and will increase your traffic as well as repeat visits.

Keep Your Landing Pages in Sync

Suppose you want to keep the email subscribers engaged when they make it to your website. In that case, you need to have relevant landing pages that convey even more information about the offer from the email. Directing your subscribers to a relevant landing page will help to increase the traffic to your website. 

Create Lists Based on Subscriber Interests

Those who subscribe to your email list must receive emails that contain information that interests them. When creating your initial opt-in request, make sure to include a clickable list that subscribers can use to share their interests and then only share emails with information that focuses on those interests.

Monitor Your Email Metrics

To understand which email marketing campaigns are working, you must keep a close eye on your email marketing metrics. Discover that your click-through rates aren’t in line with your expectations. It might be time to create a better email copy and consider adjusting the call-to-action buttons’ placement, design, or text. Many email service providers will provide you with the tools to check your metrics.

Combine the Email with Social Media

To enhance the visibility of your website, you need to integrate your social media and email marketing campaigns. Highlight your social media sharing icons in the emails and impart a consistent marketing experience throughout the marketing channels. 

A well-thought-out and well-designed email marketing campaign can encourage your subscribers to stop by your website, click on the offers, and convince them to make a purchase. Correctly execute it and quickly reach your website traffic goals. 

Digital Marketing Tips Target Media imailing Wireless Bridge Business to Business Networking

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