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Digital Networking Content Creation Strategy B2B Video Marketing Digitalization of Business

With the continuing decline in the attention span of most of the people online, it’s only inevitable that more advertisers would turn to video as a way to get their message out. If you’re new to online marketing or a ‘newbie,’ then you’ll want to learn as much as possible about video marketing for newbies. It’s not tough, and all indications are that it’s the wave of the future.

Video Marketing For Newbies

You can use videos on your website or blog to capture the attention of your reader far more quickly and effectively (if it’s done right) than you could with just the printed word. You can also use videos to drive traffic to your website or blog. The search engines love fresh content, and that includes new videos. 

The basic steps to the process are pretty much the same as with article marketing, except, of course, you are creating a video. There are many low-cost or even free video software products that will allow you to do a full presentation and teach your visitors an important skill. That will keep them coming back for more if you give them something of value before you ask them for sale. 

First, you will need to determine what the topic of your video will be. Find some issue or problem that faces a lot of people in your niche market. Then create a video that will provide an answer or solution to that problem. Don’t worry about getting too fancy. Just make sure the video and audio are clear and that you don’t talk too fast or stutter and stumble over your words.

It’s annoying to have to try and sit through some tutorial where every other word is ‘ah.’ Rehearse and practice before you start recording. If you are demonstrating something in real-time, pause the recording while you are waiting for the website to load or during any other time when things are moving slowly. Don’t expect your viewer to have to sit through a 45-minute video when the information can be demonstrated in just 10 minutes. 

Once you’ve decided on the topic of your video and you’ve got a rough ‘script’ written, it’s time to incorporate some carefully chosen keywords. This will make it possible for your video to get a top ranking on the search engines.  

When you write the title, description, or tags for your website, you will use these keywords. If you’ve chosen good keywords (3-5 word keyword phrases that get high monthly searches with relatively low competition), then your video will rank well; if it ranks well, you will get a ton of very qualified traffic to your website… for free!

Now you’ve got your video recorded and your title tags and description keywords optimized (with the URL of your website’s front and center), the next step is to submit your video to video directories. I’m sure most of you have heard of YouTube, which is a great place to start. You can also search and find other online video directories where you can submit your video to. 

That’s pretty much it in a nutshell. You can record a PowerPoint Presentation where you illustrate how to do something, or you can do a screen capture style video where people are looking over your shoulder while you do something; either way, you’ll have great success with video marketing for newbies if you follow these tips.

Social Media Marketing Video

There is always something new online. Today we have Facebook and Twitter. Many savvy marketers are using both to drive a ton of very qualified traffic to their websites. To amp up the results, you can also do a social media marketing video. You can use this method to promote pretty much any product you can think of online.

The one underlying thing to keep in mind whenever you use video to market a product or service is that the quality of the video will go a long way in determining what kind of results you get.

A poorly made, hard to see or hear video won’t do much to make you look like an expert in your niche. No one expects Academy Award caliber videos, but they must be well laid out and visually appealing.

For most marketing videos, the K.I.S.S. acronym works extremely well: Keep It Simple Stupid. Don’t go over the top with flashy graphics or loud music. It’s much better to deliver a quality video to help your target audience handle some problem or issue in the shortest amount of time possible.

That’s all they want, someone who can show them how to do the one thing they desperately want to know how to do. It could be to potty train their Pitbull, start seedlings, or learn how to make big bucks online. Whatever it is, if you can show them how they can do it in easy-to-follow steps on video, they’ll be your friend forever.

Don’t go hog wild and invest thousands in high-tech gear to record your videos. Instead, a few hundred dollars, some screen capture software and a video camera, a tripod (optional), and a decent microphone are all you need. Once you’ve assembled the tools, you need to come up with a compelling video. Again, pinpoint the one issue the people in your niche face and then teach them how to overcome that issue.

Don’t get tongue-tied or stammer throughout the video, either. Make an outline of the major points you want to cover, so you don’t get distracted and jump from one point to another.

Don’t talk too fast or too slow. You have to make sure that your viewers can not only understand you but hope that they’ll come to trust and like you too.

That’s the huge benefit of using video online, and it greatly increases the personalization of the otherwise impersonal internet. It allows you to connect with people on a much deeper level, and if you use that properly, it can make a huge difference in your business.

Allowing your visitors to hear your voice and see your face while you give them help with a problem they’re having is taking social media marketing video to a whole new level.

Remember, it takes an average of 7 contacts with people before they feel comfortable enough with you to make a purchase; by allowing people to get to ‘know’ you through video, you can get the most out of those seven contacts and maybe even speed up the process.

Network Marketing Video

More and more savvy network marketers are turning to the internet to find qualified prospects to join their businesses. And with the advent of places like YouTube, you can leverage the power of using a network marketing video to not only recruit new members to your team but for training purposes as well.

One of the biggest reasons ( and no, it’s not money) that people hesitate to join your opportunity is that they are afraid that they won’t be able to do it. They are afraid that they will fail. What better way to show them that they can do it too, that it’s not that hard, and that the days of hosting meetings in motels to get new members are over than to show them how to do it with a video presentation?

Using the videos to not only recruit but to train can keep your attrition numbers low. Just think how much more positive of an outlook your team will have if their leader has taken them by the hand and provided them with a comprehensive tutorial explaining how they too can make money with their network marketing business. It allows all of you to bond in a way that was previously mostly impossible.

To capture this advantage, you need to give your prospects and your team what they want. An answer. That all the opportunity seekers are seeking; they want something that will work.

The vast majority of them have probably already tried several things before they even get to you and your video, so they’re pretty skeptical. What would happen if you could illustrate something about your company, offer, or marketing plan in real-time, with the ‘looking over your shoulder?

I would guess that one tactic could greatly increase your sign-ups and the overall success of your whole team. The one biggest thing lacking from network marketing opportunities for a long time is the training. Too much emphasis has been placed on the ‘warm market’ and not enough in the online world; use your videos to overcome that obstacle.

When you record your videos, make sure that you keep them fairly short, to the point, and easy to understand. Don’t mumble or talk too fast. Don’t get too close to the microphone, and don’t cough or stumble over your words.

I know that these things sound like a no-brainer, but I’ve been online for a long time, and you’d be amazed at how many videos I’ve seen where the speaker did one or all of those things! I usually just gave up and stopped watching, which is exactly what you don’t want to happen.

When it comes to building your network marketing business, never overlook any possible tool or advantage. Using the internet, and more specifically a network marketing video, can help you get and keep more people in your downline, and that’s good for everyone involved.

Digital Networking Content Creation Strategy B2B Video Marketing Digitalization of Business

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Digital Networking Content Creation Strategy B2B Video Marketing Digitalization of Business

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