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Digital Solutions Modern Marketing 4.0

Internet marketing is a term that is often misunderstood. Some people hear the term and instantly think of all of the junk email messages they receive. Others hear the term and think anything, and everything online is internet marketing. 

A New Internet Marketing Strategy

Still, others hear it and think about how they could get a better internet marketing strategy. For the sake of this article, we will assume you fall into this last group. Let’s take a look at a few ideas to help you do better.

There is one thing that any good internet marketing strategy is based upon, and that is systems. Too many marketers throw a site together, put it online, and then try to get people to buy from the site. It is possible to make money this way, but it isn’t easy, and it isn’t the most profitable. What they need is a step-by-step system that starts from the beginning.

Before you put a site up, you need to know your market and how your product or service will help them. For the record, “people online” is not a market. It would be best if you were specific. Also, do not just assume there is a market for what you’re selling. Instead, you need to find the market first, then figure out how to cater to them. Be careful! A lot of amateur marketers assume there are markets where none exist.

Once you determine who your market is, you need to know the primary way they will find you. An internet marketing system takes this into account. Do not assume that they will find you by searching for some terms at Google. They may, or they may not. The truth is that you get to decide to a major degree how you want people to find you. Whatever you choose, make it a part of your system.

Now you can start thinking about putting your website together. Your site needs to incorporate everything you have done up to this point. You need to know the best way to communicate with your market and how you want them to find you. If they are coming to your site from somewhere else (such as an article you have written), then you need to make sure that your site matches the expectations you are creating.

Granted, many of these things in your new internet marketing strategy are a bit different than you have been doing them. But this is a good way to go about it if you want to get more customers and generate higher profits. Do not just randomly go about things. Find or make a system that you can follow each time.

A Profitable Email Marketing Strategy

Internet marketing covers a lot of different areas. From website design to search engine optimization, online marketing is necessary to have a successful business on the internet. One of the most important aspects of it is having a solid email marketing strategy.

Perhaps you are already doing some email marketing. If so, then you are far ahead of all of the businesses that don’t do it. Whether you do it now or not, and no matter to what degree you are doing it, having an effective email marketing strategy is vital to your business reaching its full profit potential.

Email is one of the most basic things computer users use regularly. This means that even if they don’t do much else, they know how to check their email. To be sure, many people get connected so that they can send and receive emails. Being able to tap into that is key to internet marketing.

So, the question then becomes what makes a successful email marketing strategy. In short, it’s getting people to agree to receive messages from you regularly. This is so important because it gives you a captive audience to market to repeatedly. The people on your email list don’t have to remember to visit your website to check if you are running a special offer. Nope. All they need to do is see your message waiting for them in their inbox.

At the very least, you should get the email address of everybody that buys from you online; make it a part of the purchase process. Current customers tend to make up the most responsive lists for future mailings. They have already bought from you, so they are more likely to buy from you again, assuming you have met their expectations.

However, you know and anybody that not all visitors to your site are going to buy something. It’s safe to say that most of them won’t buy anything at all when they visit your page. That’s just the way the math works out. But does that mean you should just let them go and hope they come back in a buying mood some other time? Of course not! And that’s the other way an email marketing strategy can improve the bottom line of your business.

Give non-buyers a reason to sign up for your email list, too. (If at all possible, have a separate list for buyers and non-buyers.) Just because they weren’t ready to buy this time doesn’t mean they won’t be ready the next time you send out a mailing to them.

Finally, remember that every mailing you send out should provide a value of some kind. You can send out informational pieces that relate to your product or send out sales pieces. But offering value is necessary to have an effective email marketing strategy.

Affiliate Marketing Video - Drive Targeted Traffic

You can use affiliate marketing video in one of several ways. For one, you can use these videos to drive traffic to your website. Once there, you can offer them an affiliate marketing course if they join your email list. Once on your list, you can send them emails showing them how to do some tasks directly associated with affiliate marketing.

Getting traffic is job #1 for your online business but what you do with that traffic is equally important. Did you know that upwards of 98% of the people who come to your site won’t buy, and they won’t come back? All those marketing efforts down the tube.

But what if you could contact all those people again, as many times as you wanted to? Well, you can. Just add an autoresponder opt-in to your site, and they will permit you to send them emails. That way, you can have many chances to convert those visitors into paying customers.

When that happens, you can create a series of videos that can teach your subscribers valuable skills. You can then send those out over some time, building trust and rapport. If you include a P.S. at the end of the email that recommends a product or service that can help them, they will be much more likely to buy.

Using video in this way creates a great win/win situation. Your subscribers are getting some valuable and helpful, knowledge and you are getting the chance to show them that you are an expert and someone who can help them achieve their goals.

This approach can work for pretty much any niche market around. Use the videos to drive traffic and then use them to get visitors to sign up to your list, and last, use videos to teach them something of value and interest.

When making your videos, make sure that you speak clearly and slowly and keep the visuals to a minimum. Just use the video as a way to supplement the audio. Please don’t make it so splashy that it’s distracting. Please keep it simple.

Also, keep it short. Generally 3 minutes or less (you can make it longer when you are putting your training course together, just not a whole lot longer).

If you are the one who is recording the audio, you don’t need to sound like an actor, and you just need to be clear. Keep the hemming and hawing to a minimum. I’ve honestly gotten videos where there was more stuttering than talking. It made me angry, so I clicked away and didn’t watch them. I figured my time is too valuable to be wasted on someone who can’t take the time to make a decent video.

As an affiliate marketer, there are many ways you can use an affiliate marketing video. You can use one to drive traffic, sign up to your list, and even keep those on your list informed and interested. Video is the wave of the future online; catch it for yourself.

Digital Solutions Modern Marketing 4.0

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Digital Solutions Modern Marketing 4.0

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