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Freelance Digital Marketing Spectrum Business Internet Network Mass Marketing

If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). SEO is one of the most popular buzzwords in Internet marketing, but unfortunately, most Internet marketers do not know enough about SEO to make this strategy work for them. Even those knowledgeable about SEO may have difficulty executing their SEO strategies to produce the desired effect. 

SEO in Internet Marketing

Advertising is a very important part of running any business. It would help if you advertised to reach new customers and market your products or services. Whether you run your business online or not, you probably already realize how important it is to advertise, but if you are running your business online, you should understand there is a great deal of free advertising available in the form of optimal search engine rankings. 

Well-known search engines such as Google rank websites according to complex algorithms designed to determine which websites are most relevant for particular search terms. 

Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. This is important because most Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when searching for a particular term. 

This means that if your website ranks high enough to appear on the first page of the search results, you will likely enjoy increased website traffic. However, if your website doesn’t make it to the first page or even the second page, you will unlikely receive much website traffic from visitors who use search engines. 

Now that you understand why search engine rankings are so important, you might wonder how to achieve these rankings. The easiest way to optimize your website is to hire an SEO specialist to do the work for you. The world of SEO is complex and continually evolving, making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire an SEO consultant to optimize their website.

The algorithms used by search engines can be rather complex and include several different factors. Common factors in the equation include keyword density, META tags, titles, inbound links, website traffic, and content. 

Keyword density refers to the number of times a particular keyword is used in the content of your website. The theory behind this concept is that websites that use a keyword are often extremely relevant to that keyword; however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately. 

META tags are pieces of HTML code that some search engines use to evaluate a website’s content. Placing keywords in these tags can be beneficial in some search engines. However, care should be taken to avoid placing irrelevant keywords in these tags, as this may result in your website being penalized.

Some search engines also use inbound links to rank websites. Inbound links refer to links on other websites which point to your website. In evaluating the worth of these inbound links, some search engines consider the website’s rank providing the link to your website. This means you should ensure that the website providing inbound links to your website is high-ranking to receive the most benefit from these links. 

Finally, the content on your website can do a great deal to bolster your search engine rankings. Most SEO firms retain a staff of writers skilled at providing quality content that is also optimized for relevant keywords. If you hire an SEO firm that does not provide copywriting services, you should hire a professional writer yourself. This will help ensure that the copy on your website is valuable to your visitors and considered valuable to search engines. 

SEO Article Marketing Tips

Using SEO article marketing methods can do a lot to drive very targeted traffic to your website, all for free. If you know how to do it right, you can get many benefits from all the articles you write.

Many people seem to think that you can either write for humans or write for search engines. They don’t seem to understand that you can do it both ways with one article.

To get the most out of all your SEO article marketing efforts, the first thing you have to do is find a good list of quality keywords associated with your niche website (fairly high searches with little competition).

Once you have your keyword list, you have to write quality articles around that keyword. As long as the articles you write are quality and provide good information, that will be half the battle.

Do not get stuck in the idea that you have to include your keyword in every sentence of your article. That is considered keyword stuffing and won’t do you any good.

Strive for no more than 3% keyword density. Put the keyword in your title, the first and last paragraph, and a few other times throughout your article. That’s all you need.

The simplicity, yet effectiveness, of this method, is why it is so popular. By writing articles, you will set yourself up as an expert in your niche. You can use your articles to provide much helpful information to all your readers.

Online, it’s always best to give something of value before you expect to get anything. By giving your readers some good and helpful information and advice, you are building trust with them.

The other huge benefit of doing this, with the proper keywords, is that the search engines will reward your content with a high search engine ranking. This will give you much organic traffic.

For example, if your niche is birdhouses, you need to write some keyword-optimized articles around the keyword “bird houses.” Then when someone does a search and types in the phrase “bird houses,” your article may well be one of the first that shows up on the page! How is that for free traffic!

The same basic principle holds for making blog posts. When you are adding content to your blog, you follow these same basic steps. When someone searches for your keywords, they will see your blog post and subsequently land on your blog.

This provides you with a great opportunity to add an autoresponder to your blog and capture the visitor’s email address so you can contact them again.

Using this SEO article marketing method can help you ramp up your website traffic, and the best part? It’s all for free! Just be careful not to fall into the mindset that if one keyword in an article is good, ten must be better. Don’t try to stuff your article with keywords, and a few well-placed keywords are all you need.

Secret Of Effective Internet Marketing

When you hear complaints from people who’ve tried going into business online and failed, the chances are that it’s not that their efforts were wrong; they weren’t practicing effective internet marketing. This is where many internet marketing centers and programs you can purchase fail the average business person.

They introduce different ways you can promote your business online, but they only go that far and stop. They don’t give in-depth information about how to tweak these techniques to make them work for you and what to do if they don’t seem to be working.

There’s only one true secret to effective internet marketing: Reevaluate often and change tactics when necessary. Most sources of information you’ll find on internet marketing urge you to try many different promotion models. Traditional ads, pay-per-click marketing, search engine optimization, joint ventures, and various other very good suggestions for ways to get your product or service out in front of those who would need or want it.

So you’re introduced to all these various ways of marketing. Then many people think that’s all the information they need, so they jump in with both feet, blow their budget on pay-per-click advertising or some other expensive promotion. The reasoning is that the profits made from this promotion will replace the funds spent and even increase them for the next advertising campaign.

Unfortunately, it rarely works just this way. Very often, a person will put these marketing techniques into effect all at once, hoping for a large return, but instead, very little happens, and now there’s little budget left to try again. While there’s nothing wrong with advertising campaigns that cost, like pay-per-click marketing, this type of promotion isn’t right for every business, despite what the expert might say. And it’s hardly effective internet marketing to start with pay-per-click spending.

Most fail because they don’t carefully monitor the response of every type of marketing they have in place. Effective internet marketing isn’t done once and forgotten, left to work behind the scenes to generate huge profit. It’s an evolving process, one that takes regular adjustment and change to be truly successful. And you really can begin this process without spending very much money, and sometimes without spending anything at all.

Aim for the lower-cost forms of marketing first. Article marketing, for instance, and filling a blog with fresh keyword-optimized content to attract good search engine ranking, effective internet marketing, and a great start. Yes, you’ll want to optimize your web content, even if you have to pay someone to do it correctly.

But hold off on the expensive pay-per-click campaign until you see which keywords and which articles and blog posts refer to the most customers. Then put your money where your customers are, in essence, by creating a pay-per-click campaign based on results you’ve already seen with other methods. Effective internet marketing requires you to reevaluate this often because your best keywords can change even from day to day.

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