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Fundamentals of Digital Marketing Google Business Services Online

The economy is not in as good of shape as it could be. That’s one reason so many people are searching for a network marketing home business opportunity; they need more money to make ends meet. There are many questions about the legitimacy of network marketing and whether it’s a viable source of income.

Network Marketing – Legitimacy Of This Source Of Income

Before discussing the benefits of joining a network marketing home business opportunity, it’s important to clear the air. Many people have a negative impression of such businesses, and that’s understandable. 

There are always a few bad network marketing companies trying to take advantage of the unsuspecting, but these are, thankfully, rare. However, it would be best if you stayed alert to make sure you are making an excellent choice.

Network marketing is about growing your business and sharing it with other people looking for a similar opportunity. Yes, you need to show other people the home business if you want to make the most of it. If you aren’t willing to show it to others, you are removing the network portion of the business. There’s nothing wrong with that but look into other forms of business that are a better fit for your personality.

Any opportunity requires action before things happen. Network marketing usually has low costs to get started, and this can be good or bad. It’s bad when the low investment causes someone not to take it seriously and not treat it like a proper business. The low entry cost is a good thing for anybody on a limited budget but would like to start a business of their own. 

It is important to look closely at any network marketing home business opportunity before buying into it. You need to make sure that it is a legitimate business, but there are a few other things you need to consider. How long has the company been in business? What business support do they offer? Do they divide people up into territories, or is it open? What do the sales materials look like? What products or services are sold? How is the compensation plan set up? These are just a few of the questions you need to have answered before choosing an opportunity.

After you find an opportunity that’s a good fit for you, it’s time to get busy! There will be a lot to do, but your success will be determined largely by how strong a start you get off to. Go over any information sent to you by the network marketing company, and then go over it again. 

The more you understand it, the better. If you were recruited by somebody else, get together with them and find out what to do next. If they are new in the opportunity, they should still be able to introduce to somebody with more experience in the network marketing home business opportunity.

Online Marketing Campaign A Jump Start To Success

In the internet age, having an online marketing campaign should be one of your top priorities. That’s a broad, sweeping statement, but it’s a broad sweeping truth. I don’t care if you’re a Fortune 500 company or the owner of an auto shop in Podunk, Wisconsin. You need to be online and have an online marketing campaign.

The days when you could get by without having an internet presence might not be dead, but they’re circling the drain. Virtually everyone has a cell phone these days; we still refer to a cell phone as a mobile connection to the internet. People are constantly connected, and they use this connection to find the place and things they want to find.

If you don’t have an online marketing campaign in place, you will not be there to find it. If you aren’t there to find, you will watch your business eventually dry and blow away. You need to be online, and you need to be online with a strategy in place. I’m going to show you how to create a simple, effective, and inexpensive online marketing campaign.

The very first step is to make sure that you have a nice, professional-looking website. You’d be shocked at how many businesses pay good money to put cheap-looking websites online. Good, attractive design is important, and it won’t cost you extra. It should also be consistent with the look of your business, including stationery and business cards.

The next step is to make sure that your website is search engine optimized. This is a big subject, but the basic idea is to make sure that your site makes it as easy as possible for the search engines to put you at the beginning of their results for the keywords your customers will be using. You can have a beautiful website and an excellent business, but you won’t get anywhere without search engine optimization.

The next step in a good online marketing campaign is to make sure your website captures potential customers’ email addresses. You’ll need to set up an autoresponder service to make use of this, but they’re cheap and easy to use. Just make sure you offer your customers some reason to give their email addresses. It may not be using money, but it is still a transaction, and you need to give good value.

This lets you interact with customers and give them multiple chances to buy from you, besides keeping your business in their minds. The next time they want what you offer, you will be the first person they think.

Once you have all that in place, you can experiment with using online advertising, there are lots of ways to do this, from banner advertising, which is ineffective, to sponsoring a blog or website, which can be expensive, to pay per click, which is usually the best place to start.

Pay per click puts a small ad related to whatever a person is searching for next to their search engine results. You see this every time you use Google. You can use this to get visitors to your site, and if you have followed the above steps, turning them into customers.

There you go; you should be well on your way to your first online marketing campaign. These techniques are simple, but they can explode your business and put money in your pocket. Please don’t wait to get started because your competition might already work on it.

Planning Your Email Marketing

Your best chance of success with email marketing is to create a plan based on the products that you want to promote. It all starts with your product funnel, which leads to your content marketing plan and your email marketing calendar. All email marketing should be focused on promoting your products and services, and that requires planning. The following steps will help you increase the results of your email marketing.

  • Craft a Working Product Funnel: You probably already have various products and services. However, you may not have designed a product funnel yet that helps you understand how everything is interconnected and works together. Understanding this can help you keep your different lists and promotions in order.
  • Design Sales Pages for Each Product: Each page should tell your audience the benefits of purchasing the product. Remember, a sales page’s focus is on the audience, not on you. Benefits over features, always pretend you are the client and answer all the questions and concerns they might have right on the sales page. 
  • Start Email Lists for Each Product: Using your autoresponder, create the lists for each product or service that you will promote. At the minimum, you will want a general email list for people who visit your blog’s front page and then two lists for each product you sell. Create one list for people who purchased the product and one list for people who want more info about the particular product. Name them appropriately to know where to put the messages based on where the audience joins your list.
  • Develop a New Product Launch Calendar: Knowing when each product is being launched for new upcoming products and or services will help you identify which lists you can include the announcements and information on. Plus, it will remind you to create new sales pages, lists, blog posts, and email marketing messages for each new product.
  • Create a Blog Post Publication Calendar: Based on the product launch calendar, write blog posts and set deadlines for them to be scheduled. Ensure that some blog posts promote the various sales pages, and other blog posts are designed for those who purchased already. For each message, consider who will see it and where they come from.
  • Create a Social Media Content Publication Calendar: Develop social media messages in a series based on your blog posts to attract your readers to click through to your sales pages and purchase or sign up for your email lists. 
  • Create an Email Publication Calendar: Based on how everything works together above, create a series of emails that you can edit appropriately for each separate list that you may want to promote the new product to. Load them into the right auto responders, ensuring they link to the right sales pages depending on the audience they are sent out to.
  • Craft Follow-Up Messages: Don’t forget to craft all your follow-up messages for each product you sell. Once sold, you will want to keep in contact with the customer who bought it so that you can market future products and services to them.

By creating a plan of action to follow, you can make sure that every time you launch a new product, you can cross-promote other products and services without bombarding your list too much with messages they don’t need, thus increasing your conversion rates exponentially. Suppose all the content you create goes together like a puzzle to promote your products and services seamlessly. In that case, it’ll be that much easier each time to set up for each new product.

Fundamentals of Digital Marketing Google Business Services Online

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Fundamentals of Digital Marketing Google Business Services Online

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