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Google Certified Digital Marketing Success

Are you looking for ways to boost your web search engine ranking? If so, you need to learn SEO basics (Search Engine Optimization) or hire someone to handle this part of your business. Either way, you should be involved in this aspect since it is so important to its success. 

Increasing Your Web Search Engine Ranking

Don’t worry. When most newcomers to the net hear the term SEO (or even worse, Search Engine Optimization), they get a deer-in-the-headlights sort of look. But SEO is not complicated at all. The concept is very simple. The methods you can optimize your site can be time-consuming and mundane, but they are not hard to understand. 

And there are many, many ways that you can increase your web search engine ranking. There is no “best way.” They all work as long as you stick to them and do them consistently. But one of the most popular ways of increasing your site’s visibility is to write and distribute articles about the products or services you offer. 

The articles will not necessarily be directly about your products or services. Rather, they will be focused on the terms that people are typing into their search engine when looking for what you have to offer. 

These terms are called keywords, and your articles will be based on all of the keywords relevant to your niche. Find the keywords that you want to target at the Google Adwords Free Keyword Research tool. Write a 500-page article that includes one keyword in the title and then in 3% of the rest of the article. 

Submit this article to and link it back to your website. It is important to remember that your link can only be included in your “bio box” or “resource box” that comes at the end of the article. 

This short paragraph must compel the reader to click on the link. If you’ve written a good article and can follow it up with the promise of more in your resource box, then your readers will click.

You want people to click on your website link (besides the fact that you want visitors) because you then start to establish what are called backlinks to your site. 

Backlinks are important for web search engine ranking because they tell the search engines that others find it worth their while to link to you. The key is that the links should come from high-quality sites (such as If you get links from low-quality sites, this will not increase your rank, which might hurt it.

You can also look at your competitor sites and do some analysis to find what links they are getting so that you can go for the same links. is one site that will show you the sites that are providing backlinks to your competitors, so you can then get into contact with these sites and establish links as well.

Top Search Engine PPC Platforms

The most popular search engine PPC program is Google AdWords which reaches over 10 billion web pages and 100 different language versions. The benefits of using Google are its inexpensive start-up cost ($5) and the amount of traffic you will get, far more than any other search engine. 

Google also provides you with its Google Analytics program, which helps you with which keywords you should be targeting in your PPC ads, a website optimizer, which allows you to test different variations of your web pages to see which convert better, and step-by-step tutorials that take you through the whole process of setting up a Google Adwords campaign. 

Most experts agree that it is good to start with Google Adwords because of the low start-up fee and the heavy traffic. Although it is expensive for competitive terms, you can still avoid bidding too much on the less competitive longer-tailed keywords.

The Yahoo Search Marketing search engine PPC platform started named GoTo, then changed to Overture, and finally ended up as what we know it today: Yahoo Search Marketing. Yahoo charges a $30.00 start-up fee but then offers you 25 dollars of free ads. Yahoo focuses on sponsored Search and reaches over 80% of active Internet users. 

You can also reach your market through online publishers, newsletters, and emails. So, instead of your ad appearing only in search rankings, it will also show up next to content like articles and product reviews related to your business. You can also reach a local audience by targeting ads specifically for your geographical area. 

Yahoo also offers upgrades like the Search Optimizer, which can automatically manage your keyword bids, and the Marketing Console, which tracks your online campaigns’ effectiveness. Each of these is available for a monthly fee. Free tools include the Keyword Selector Tool, View Bids Tool, PPC ROI calculator, and CPM ROI Calculator.

Microsoft adCenter (Bing) is relatively new in the big names of search engine PPC but is very popular since it offers a large range of features, costs only \$5 to sign up, and is targeted towards a buying market where the competition is not as high as Google and Yahoo, and so the amount you pay per click is lower. 

You can take advantage of the keyword research tool, which gives you the past month’s searches for your keyword, other relevant keywords, and the current month’s traffic for those keywords. The tool also shows trends for each keyword. 

It is generally recommended that, if you are new to PPC, you start with just one search engine (preferably Google Adwords), learn how that works, and then move on to others if you feel that it might be worth a try. 

How to Get High Keyword Search Engine Ranking

How do you get a top keyword search engine ranking? Different things go into this, but one of the main contributors to your success is getting many incoming links to your website for the keywords you are targeting. If you are starting with a new website, you need to do some research before you begin to understand how you should construct your website.

The first thing that you need to research is the keywords themselves. You can do this for free at the Google Adwords Keyword Research tool. Type in the main concept of your business and website and see what comes up.

This free tool will show you the exact words people are typing in when searching for whatever product or service you are offering. You want to choose one of these keywords to use in the name of your site. And more research should be done on the validity of that keyword.

You can use other free tools like WordTracker and the MSN commercial intent tool to get more information about just how much traffic is being generated for the keywords that you are analyzing and if the keyword offers commercial potential or not.

Once you’ve identified a good keyword for your site, one that is both relevant, and offers enough traffic, register the name of your site with GoDaddy, NameCheap, or any of the other domain selling sites.

If you have chosen a very general keyword, you will need to add a word or two to get the domain name. For example, if your site is about Bird Cages, the domain will most likely not be available, so you will need to pick a name like, or, etc.

Once you’ve got your keywords and name figured out, start developing your site’s content with those the keywords that you have researched and that people are searching for. Once you have some content up, you can then submit your site to the search engine directories to start you off with some backlinks, which will raise your keyword search engine ranking.

To submit your site, include the name, a short description (using your main keyword), and the URL, and place it within the right category of the search engine. You can submit your site to the major search engines, the minor search engines, and niche-related search engines that pertain to your site.

Next, you can post comments, including a link back to your site, on blogs and forums in your industry. Also, start bookmarking your site at various bookmarking sites like Digg, StumbleUpon, etc. It also helps to write articles that include your keywords, link them back to your site, and post them on sites like,, and

These are just some of the ways that you can start getting a high keyword search engine ranking.

Google Certified Digital Marketing Success

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Google Certified Digital Marketing Success

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