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Google Digital Unlocked B2B Digital Marketing Strategy

Whether your business is a strictly online business or an offline business, you need to be using advertising business internet marketing strategies. If you aren’t using the power and enormous potential of the internet to gain attention for your business, why not? After all, your competitors sure are. 

Advertising Business – Internet Marketing

Of course, suppose your business is an online storefront or affiliate marketing business. In that case, you no doubt already understand how important marketing is to your success. If you aren’t getting the website visitors you need, you can’t make any money, and if you don’t make any money, you don’t have a business. 

The internet changes quickly. A few years ago, no one even knew what Twitter was. Today, many savvy business owners, both online and off, rely on tweets to build rapport with their customers and add new customers. 

Finding the best methods for advertising business internet marketing is another issue altogether. There are many ways you can market your business using the internet, and above all, new ones come around all the time. To get the most out of your advertising, you will want to create a campaign that encompasses several methods. 

To do this, you can either do it yourself or hire a company that specializes in online marketing. Don’t worry if your business is small and you’re just starting. You can do it yourself if you need to; once you get some money coming in, you can continue to do it yourself and keep more of the money you make, or hire a company to do it for you; the choice is yours.

But with so many choices for online marketing such as Search Engine Optimization (SEO), article marketing, banner ads, Pay Per Click (PPC), classified ads, to name just a few, having someone else coordinate it all can free you up to do those things that only you can do, like take your kids to the park!

The really neat thing about many of these online marketing techniques is that many of them are completely free to do. They only require some of your time, and for many people who are just getting started, that’s all they can afford.

For those of you who have little money and have to rely solely on sweat equity, your best bet is to focus on one method to start, preferably a free method like SEO or article marketing. Take the time to perfect that method, then move on to another.  

That is the best way to generate traffic so you can start making a little money. As your business grows and you are making more money, you can hire others to help you out, and you can move on to other ways of getting traffic that cost money, such as PPC and banner ads. 

The sooner you implement a sound strategy to advertising internet marketing, the sooner you can start making more sales and growing your business. Time’s a-wasting!

Forums - The Business Gold Mine?

In most forums, registered users may add a signature line underneath their name. Your signature will show up each time you make a post, which helps you because, in this way, you will be subtlety promoting your business, spamming no one. 

It is important that you post to the forum frequently. Some forum posters don’t look at users’ websites unless they are regular users of the forum, and then they may eventually get curious. Build your reputation at a forum as a trusted, reputable source, someone who is in tune with the online business world. 

Another thing is if there was a discussion and you just mentioned that you have a website, some people may decide to check it out just out of curiosity. It doesn’t matter why they did it; the important thing is that you provided enough interest to make someone check your website to get more information. 

But you must be careful when doing this; some chat forums may consider this spamming; your best bet may be to ask the person if you could pm (private message) them the information about your website, this way, you won’t risk spamming anyone.

Another way a forum may help you draw traffic to your website is to weave your business into conversations casually. For example, if you’re promoting website domains and hosting, someone posted that they want to create their website. 

However, they didn’t know where to begin; you can casually mention you know of a place where they can get reasonably priced domains and host; you can then ask the poster to pm you for more information; when they pm, you can then give them your website. 

Also, you don’t always have to promote your product or website. Show that you are knowledgeable about the business. The other chat forum posters will take note which works to your advantage because now the posters are more likely to want to click on the link in your signature. 

Posting Blogs and articles are a great way to drive traffic to your website. They create backlinks to your website. Blogs, articles, and forum posting are all very subtle but powerful forms of marketing. Chat forum posting is a very effective form of marketing; you have to stick to the rules of the chat forum, especially the fundamental rule of no spamming

Build your reputation as someone knowledgeable and experienced, keep your marketing approach subtle but informative, let your signature do most of your advertising, make sure your signature line grabs the people’s attention. Just remember, subtle yet powerful.

6 Keys To Business To Business Email Marketing

There are many myths about online marketing. Now a few misconceptions may not matter all that much if they were harmless, but for your money, then it’s always better to be well-informed. Some of the worst, most damaging myths out there revolve around business-to-business email marketing.

With that in mind, here are some things you should know before running your next email campaign.

  • 1. Know your customer. The more you know about your customer, the better. What are their problems? What are their current solutions? How can you help them? What do you know about their business? These questions need to be answered before you send a company an email message. First, you need to make sure they are a good customer for your offer. Second, it shows respect, and they will appreciate that you know something about who they are.
  • 2. Get to the point. Imagine you are meeting with your prospective customer at their place of business. You may start with a bit of small talk, but you wouldn’t linger on it. You can start your business-to-business email marketing with a friendly tone. However, you also have to stick with a no-nonsense approach at the same time.
  • 3. Remember who the message is for. Yes, you are sending out the email to generate profits for your own business. However, the message it contains is for the person receiving it. Be very clear about how your offer benefits them. 
  • 4. Ask for their business. One of the biggest mistakes people make when business-to-business email marketing is not bold enough is closing the deal. You don’t benefit from making your presentation in a face-to-face setting, so you need to be clear and direct in what you want the reader of your message to do.
  • 5. Don’t use trickery to get them to open your email. Sure, you may get them to open your message, but you will have done so through dishonesty. That will kill the sale before you ever have time to present your offer. It would be best to remember that there is a fine line between being clever and deceitful; make sure you don’t cross it.
  • 6. Track results. When doing business-to-business email marketing, keep track of and measure everything you can. When you sent out each message, to whom, what the subject line was, the body of the email, open rates, click-through rates, how many previous messages you have sent, and so on. You can use any of this data to refine your sales message and improve your results.

In today’s world, mastering the art and science of business email marketing is one of the most important keys to success. It’s relatively inexpensive, especially when compared to traditional forms of advertising, and it can give you a very robust return on your investment.

Google Digital Unlocked B2B Digital Marketing Strategy

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Google Digital Unlocked B2B Digital Marketing Strategy

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