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Google Digital Unlocked Fundamentals of Digital Marketing

Traditional advertisers now understand just how much of an impact this “internet marketing thing” has on their advertising business. The fact that the collective attention span is getting shorter and shorter; the economy isn’t exactly going gangbusters has also put them in a tough situation. We’ll take a quick look at history and then see how you can apply the lessons to your current marketing efforts.

The Advertising Business And Internet Marketing

The number of people online is still growing, and every time somebody is online, it means that they are not being exposed to traditional forms of advertising. It would seem logical that advertising firms would move some of their advertising from one medium and put it on the internet. 

Many advertisers tried doing that in the early days of the internet. It looked as though you could put anything online for a while, and it would bring back a high return on the marketing investment. It was crazy in a way, and the boom garnered much attention, causing even more money to be invested in online advertising.

Soon, web properties were worth much money. To put it another way, many of them were seriously over-valued. This false sense of worth made people in the advertising business pay top dollar to advertise on these websites, and things were looking good. Then came the crash.

The people involved made some major errors in judgment, but such errors are always easier to spot many years later, aren’t they? First, they needed to be more risk-averse, considering that it was still a new technology. While it seemed to be exploding in popularity at the time, there were just too many unknowns. Second, they didn’t understand the mindset of the people using the internet.

It was the lack of understanding that caused the biggest problem. See, what the advertising business failed to realize was that their internet marketing had to appeal to the online people. Some advertisers tried to transport existing campaigns to the online environment…and failed miserably; while others tried to sound “hip” but came across as trying too hard…and failed miserably. Some advertisers understood, and those are the same ones who weathered the fallout. 

So, what can we learn from all of this? The main lesson is that the advertising business and internet marketing are not synonymous. This has advantages and disadvantages, but understanding the differences is the key to success.

The fact that traditional advertising doesn’t transpose to the web doesn’t mean advertising can’t be done successfully. Perhaps a regular television commercial or standard print ad won’t work online, but they can be tweaked in a way that draws internet users in and makes them hungry to buy. 

Another thing to consider is that people use credit cards when buying online, making upsells that much easier. Once you understand the market, you will be able to tap into that market; and that holds in both the advertising business and internet marketing.

The Best Advice For Internet Marketing

The best advice for Internet marketing is never to lose sight of what you are after, financial independence. Making your online business successful and getting out from under the hassle of living paycheck to paycheck is important here.

So, the best advice for Internet marketing is to stay focused on what you need to learn and never give up. They say that most people give up and go back to their “normal” way of life just before they “make it” and become a success online. Don’t let this happen to you.

A couple of years ago, Google came out with the Panda update and messed with many people’s bottom lines. Changing their algorithms meant that everyone needed to learn new ways of doing things, and many people lost much money in the process.

Now Google has done it again with another update called the Penguin. It remains to be seen what is in store for us this time.

But this is what I mean, and you need to keep learning all of the time to continue to be a successful business owner. No one can just put up a website and become a success.

There are many things to learn, none of which are difficult, but most do take some time to master.

  • Keyword research for one. Keyword research is a tedious task that needs to be done often to keep up with how searchers search for products they need and want.
  • Search engine optimization is another. After your keyword research, you need to optimize your website around those keywords by creating content that will make those searchers interested in what you have to say.
  • If you can establish yourself as an expert in your niche, you will get the bulk of the traffic and the bulk of the sales because people will trust you.
  • Backlinking is still another. Posting content on other sites with links back to your own is a great way to increase traffic and, hopefully, sales. You can do this with forum posts, posting comments on other’s blogs, or by putting up a banner ad on someone else’s site, with their permission, of course.

Just make sure that what you post is not spam and that the places you choose to post are relevant to your niche. If you spam, you will get caught and booted off of the search engines altogether.

That is no way to run a successful business. 

All of this is how you get to be the authority in your niche. But, you must remember that things can change in a heartbeat, so you must keep up with those changes or be left behind.

Keep learning every day. This is the best advice for Internet marketing that I can give you. The more you know, the quicker you can respond to the inevitable changes. Nothing ever stays the same, especially on the Internet.

The Best Guide When It Comes To Internet Marketing

What do you know about internet marketing? Do you have a marketing plan? If you do, do you wish to improve upon it? It’s what you’re using working with your business or against it? Are you sure you are marketing properly? If you cannot answer these questions confidently, look at the tips below.

Great Internet marketing requires an analytical mind to a certain extent, so be prepared to crunch numbers and view charts and graphs. This doesn’t mean you have to be an A student of this material, but you will have to familiarize yourself with numbers and percentages dealing with site rankings, traffic numbers, click rates, and other numbers.

One of the easiest ways of marketing on the internet is sending e-mails. Nowadays, there are several software packages available that are capable of harvesting e-mail addresses from websites. You can also buy e-mail databases of people or companies most likely interested in your product or services. Only use the e-mail addresses of those who agreed to be marketed via e-mail.

Promote and perform your give-aways. Many websites gain readers, and therefore buyers, by holding a give-away of a product they have reviewed. People love free goodies, and many other websites cater to finding these give-aways for sweepstakes aficionados. These people may come to your site first for the give-away, but many will return for the content in the future.

Build other websites that revolve around your primary product or subject. Do not create websites that are junk. Take your time and include relevant information. This will keep people at your website longer, and you will be able to trust the links to your website, which is where you will bring in customers and make money.

Be sure to share the knowledge that you have about a particular product or service. You can do this through an online course that you may offer, hosting a class at a community center, or even having in-store workshops in your area. This will help the viewer know more about the product or service and entice them to use it.

You don’t need a professional production company or expensive equipment to add video spots to your internet marketing site. Many affordable flip cameras on the market today will give you great video options to drive traffic to your site. This simple approach can be very cost-effective and is a necessary part of any internet marketing plan.

When you are trying to get more sales for your business through internet marketing, it is important that you put your advertisements in the correct places on the internet. If you put your advertisements on websites that people don’t normally go to, or if they are in place that people don’t normally look at, you are wasting your time.

Communicate on message boards. Answer other people’s questions or ask your own, and post relevant information. Include a signature line at the end of your posts. Some boards will allow you to include a text link in your signature line, and you can use your website URL. Reading the message boards is also a great way to find out what people are talking about and looking for, and you can use that information to your advantage on your website.

Are you more informed when it comes to internet marketing? Do you have a new plan, or do you have a better plan now? Can you now promote your business better? Do you know how to market your site properly? With any luck, the tips above should have created better answers.

The Importance Of Internet Marketing Knowledge

Never underestimate the importance of knowing what marketing methods are working and which ones aren’t. That is why you need to understand the importance of internet marketing statistics fully. Many people think that this all sounds too complicated or like too much work, and it can be complicated, but you don’t want to waste your time and money on marketing techniques that don’t work, do you?

To make sure that doesn’t happen, you need to have an effective method to track your results, which is why you need to learn the importance of internet marketing statistics.

One of the best choices for an internet marketer, a free option, is to use Google analytics. The “Big G” can be a pain in the butt for internet marketers with their seemingly never-ending algorithm updates, but they are also a great resource.

Google offers a ton of tools that web admins can use to track the success of their efforts, and Google analytics is one of those methods. All you need to do is sign up for a free account, click a few buttons and copy and paste some code directly onto your website. Google will show you how to do all that with their helpful tutorials.

If you are still lost, you can copy the code and hire someone to install it on your site for you. The cost of that will be minimal. Just ask around in some internet marketing forums for help or for someone who will do the work for you.

Once you have the code installed on your site, you can track the amount of traffic you are getting and where that traffic is coming from (there are many other metrics that you can track with analytics, but these are two of the most common and important).

Once you have the code on your site and have at least a basic knowledge of what you’re looking for, you can then start tracking what is working for you and what is not.

For example, let’s say that you have started making some changes to your website and you want to know which changes are resulting in more options or more sales. How do you know? Well, you can look over the data that the code has provided you to see if a given change has resulted in an increase (or decrease) in traffic or sales.

One word of warning here, though, make sure you only make one change at a time when making any change to your marketing or your onsite SEO or appearance. If you make several changes at once and you see a difference, good or bad, in the amount of traffic or conversions you get, you won’t know which one of the changes made the difference.

You need to be able to focus on what works and what doesn’t, so make only one change at a time and then wait plenty of time to be able to gauge whether that change helped or hurt adequately.

If your traffic went up, great; try something else to see if you can increase it even more. If it went down, go back to what you had before and try something else. This is why learning the importance of internet marketing statistics and properly making them work for you is so important.

Google Digital Unlocked Fundamentals of Digital Marketing

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Google Digital Unlocked Fundamentals of Digital Marketing

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