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Google Digital Unlocked Market Expansion Enterprise Social Network

Social media is a great tool to use when marketing your craft business. You can use social media to get your business known and take in more money. 

Top Social Media Platforms for Marketing Your Craft Business

Before you decide which social media platform will best fit the marketing of your craft business, you need to figure out what your goals are for your business. From there, you need to decide on what strategies will best fit the goals you have in place. 

Social media provides a wide range of benefits to you and your business. Here is a list of just a few.

  • You can sell your products directly to your customers. 
  • Your business gains more awareness, making you more money.
  • You can build relationships with people, including your customers. Having deeper relationships with your customers ensures they will come back.
  • You get to know potential business partners. 
  • It helps establish you as an expert in your specific trade. 
  • The activity on social media leads to the improvement of your business’s website. 

Once you have a simple idea of where you want your business to go, you can decide which social media platform is the best for the marketing of your craft business. Here is a list of some of the more well-known social media sites that can help publicize your business.  

1. Facebook

This social media site is very easy to use and is a quick and sometimes free way to gain new customers. Invite your friends to like your business’s Facebook page and grow your page by posting interesting things that you offer. 

Your followers will like and share those posts, letting more and more people see the type of business you own. With the “liking” and “sharing” feature on Facebook, this social media platform is a great way to grow your business beyond your friends and family. 

2. Twitter

This social media platform is very popular among crafters because of its connections to partnerships. You can also have conversations with your customers and get to know them on a more personal level. 

One disadvantage of Twitter, though, is that you have to constantly keep tweeting because you’re only as good as the last tweet you posted. Be careful that you’re not only promoting yourself. Be sure to take time to retweet others and reply to other people’s tweets. 

3. Pinterest

Pinterest was made to direct people to other sites, so if you want more traffic on your website, this may be the way to go. This is also a great website to use if you have great pictures to share with others. You can then send your followers to the sales page where each of your products is being sold. Another hallmark of Pinterest is that even if you posted a pin months ago, you’d still get traffic on your website months late. 

4. YouTube

You may not think of this platform as being social. However, if you develop a good amount of subscribers, your business will gain popularity. However, remember that it takes time to produce a high-quality video, so ensure to leave enough time to do this. 

5. LinkedIn

This social media site is a great tool for networking with other business owners you may benefit from getting a partnership out of. It’s less useful for marketing as you don’t get to become connected to your customers. 

It’s important to know the differences between these social media sites and how they can help you and your business. Use the tools provided to make your business easier to run, and become educated on what separate social media sites offer. 

Social Media Marketing

A good business model in today’s economy stays up on all the new marketing trends. Social media marketing represents the new frontier. Use the concepts in this piece to use such sites to your fullest business advantage.

Make sure your blog has excellent content that engages, educates, and inspires. A great blog serves as the cornerstone of your social media marketing. When you create content that people cannot wait to read, they will keep coming back. The bottom line is that good content is behind any media, and social media marketing is no exception.

If you are using social media to promote your product and have written a blog post, have it posted to your Facebook page. This way, everyone that is on your friend’s list has access to your blog post. The same holds for other social network sites.

To increase your customers’ desire towards your social media pages, have exclusive offers that they can only get by following you. Suppose customers are treated specially for being followers. In that case, they are even more likely to subscribe and stay subscribed to your feed or profile.

Stay humble! Your followers will not appreciate reading what you have to brag about, even if you are successful. Do not make yourself seem more prominent than your customers or followers. They are the key to your business’s success.

You will be more successful if you can come up with new and interesting content. People will share something they believe is worth their time or provokes a pleasant reaction. Look at successful campaigns and identify the type of content that people will want to share with their friends on social networks.

In your social media marketing, give prizes to your milestone likers or followers. Give away gift certificates or interesting things related to your product to your hundredth, thousandth, and millionth followers. Not only will this encourage people to subscribe to your content, but the winner will also rave for a lifetime about how great your particular widget is.

Before beginning a social media marketing campaign, you should guide to lead you in the right direction. A guide includes information about the leading social media sites. It will give you all that you need to know, from the basics of setting up a page to strategies to increasing traffic.

Use the questions and answer feature of LinkedIn. LinkedIn’s Q&A works like a large discussion forum: look up questions related to your products or industry and write useful answers to them. You could also post a link to one of your articles if you have time to write something.

Have some flexibility about the frequency of your page updates. When launching a major campaign or new product, great updates are critical. If, however, you have no reason to post every day, don’t force it. Update only.

Videos are great content for your social media marketing. Demographics show that video is the largest and fastest-growing online application. You can make your old articles and posts into video presentations using screen capture and presentation tools available on the web. Add them to your YouTube profile and link them to your social media pages.

If your social media marketing campaign involves Twitter, get the most followers you can. The number of Twitter followers an entity has is now a serious measuring stick of importance in today’s world. Companies always love seeing that their Twitter feed has more followers than their competitors and quickly point it out to their customers. You should too.

Following the suggestions contained within this article will allow you to profit from social media marketing. Giving an online presence to your business is simple with these social media sites. If you want to step into the world of social media marketing, you needn’t set up your website.

Social Media Marketing Tips The Pros Don't Want You To Know

You may not know how to go about using social media marketing. You may be more comfortable with more traditional marketing techniques. You do not have to be concerned, however. There are many similarities between social media marketing and other marketing strategies. You can get all of the benefits of social media. Keep reading to develop successful strategies.

When using social media to market your business or product, be sure that you create a title that will draw people in. A boring title will make viewers skip your article; thus, your marketing efforts will be for nothing. Also, make sure your title applies to your business or the product that you are selling.

While you may not know what you are doing first within social media marketing, fake confidence until you get the hang of it. Research the social media marketing techniques that your competitors are using and model your plan after theirs until you determine what strategies best suit your business and your customers’ needs. The competition you have needs to be analyzed. Look at the social profiles they have and see what they advertise and the specials they have.

Do not post irrelevant and trivial posts on your social media profiles. Always keep your posts professional and relevant. No one cares that you got a new cell phone or standing in line at the movies. These trivial posts should be reserved for your profile, not your business profile.

You can have your Twitter posts appear on your Facebook wall as well. Perhaps writing different posts might be best since your audience on Twitter might slightly differ from your Facebook friends, and Twitter is about writing extremely short posts. However, this allows you to update both websites very easily.

Always add tags to your Twitter posts. The symbol # precedes tags so your updates can appear in the feeds of other users who subscribe to the same group. Consider your tag use. Identify specific groups that your intended demographic probably follows.

It would be best to create a Youtube channel to post reviews of your products and other videos relevant to your industry. You can set up your account so that your videos are posted right away on certain social networks. This will save you time and prevent you from forgetting to update a site.

You can add applications such as SlideShare to LinkedIn. Try different applications and see which ones could be helpful to you. SlideShare allows you to create photo albums with detailed descriptions for each picture. You could add pictures of your products or have your customers send you pictures of themselves using what they bought from you.

Your LinkedIn updates include what you post on Twitter by adding the Twitter application to your profile. Even if Twitter posts are shorter than LinkedIn updates, you will reach out to a larger number of people and encourage your LinkedIn friends to find you on Twitter.

Consider posting contests for freebies on your various social media profiles. By hosting a giveaway, you will gain many new followers. Choose a product or service you want to highlight, then post your free offering to the most popular freebie pages and forums.

Social media marketing uses many of the same techniques as other marketing methods. However, it also presents you with new dilemmas and exciting additional benefits. By implementing these hints and tips into your plan for social media marketing, you’ll soon see firsthand how lucrative and beneficial social media technology can be to your business. It’s enjoyable to use social media marketing if you engage in it the right way.

Google Digital Unlocked Market Expansion Enterprise Social Network

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