Menu Close
Advertisements

Google Primer Lead Generation In Digital Marketing

Big businesses and small businesses alike are looking for an internet marketing solution to bring them the best-targeted traffic that can be most easily converted into sales. With all of the options out there for marketing your business, it’s hard sometimes to see the best methods for getting traffic and enticing that traffic to buy your product or service. But savvy marketers have a great internet marketing solution to keep consumers thinking about your company in a good way and make it much more likely that someone will buy from you. 

Big And Small Internet Marketing Solutions

The best internet marketing solution for almost every type of business is to start at least one opt-in mailing list. Years ago, direct marketers purchased mailing lists from companies that gathered the information. These lists were just names and addresses of people culled from a variety of sources. Business owners would then send a piece of mail to each person on the list, hoping that some would want the product or service offered enough to pay for it. Spam is a similar type of thing, only done through email. People send out the same message to hundreds or thousands of people, just hoping a few will bite.  

This is a highly inefficient and undesirable way to email people about your business. Not only can it get your account shut down, it’s not like to do anything but alienate the people you’re trying to sell to. But if you had a list of people who were already interested in your product or service and all of those people said it was perfectly okay to send them emails that advertise your company, wouldn’t that be an internet marketing solution that would solve some problems? 

If you set up your email list that people have to agree to join, you have that targeted list of people who have permitted you to contact them. You can email them as rarely or as often as you want (you don’t want to hound people, but you don’t want them to forget you, either). And you can advertise whatever you want in these emails without the worry of being tagged for spamming people since they all agreed to get emails from you when they signed up for the mailing list. 

An opt-in mailing list is an internet marketing solution that prevents you from doing the scattershot mailing list marketing of the pre-Internet marketing era. The trick is to get people to sign up for your list. Unless they’ve already purchased from you and are considering purchasing from you again, you’re not likely to attract many people by asking them to join a list so you can send them ads.  

Offer your visitors something for signing up for your list. It can be a discount on something you offer, or better yet, give them good information, the kind they were looking for when they searched and found your site. The old lure of the freebie is the internet marketing solution for building a mailing list.

Your Guide Towards Guaranteed Web Traffic

A common mistake that new online marketers make is creating a website and then thinking of ways to get guaranteed web traffic. While that is an intuitive thought, you should first analyze the traffic before you even establish your website. This is because SEO (Search Engine Optimization) will be an important way for you to gain organic traffic, and if you do it the right way, you can start seeing visitors right away.

SEO comprises two elements: relevant keywords and backlinks or, as some people refer to them, incoming links. Before you develop your website, you will need to know the keywords you want to target and make sure that they are included in the website’s content to get guaranteed web traffic. When you first start, it’s recommended that you go for the lower-search volume keyword phrases rather than the more competitive general terms.

For example, if your business focuses on jewelry, identify a more specific keyword like “costume jewelry” or even more narrow, like “costume jewelry earings.” The keywords you will include on your website should be the exact terms that people look for when they search online. And you can find these keywords easily by using the Google Adwords Keyword Tool, which is completely free.

This tool gives you keywords relevant to your business and provides information about how competitive the keywords are, how often they are searched for, and how many people are bidding on them for PPC ads. You want to locate the lower-searched terms that have less competition. Identify three to five that you can use early in your website or blog.

Each keyword should be used once in some important position in your site or on your blog (like the title or page header), in the first five words of any description following the title or heading), and in the last sentence of the content. In the body of your content, it should be used only three percent of the time. Before you look for backlinks, you want to have at least five articles (of about 500 words) on your blog or at least five pages of your website.

Then you can start working on obtaining backlinks. You can do this by submitting articles about your business to article directories, Squidoo, HubPages, or article directories and linking them back to your website. Or you can comment on blogs and forums related to your industry and include your link in your comments.

These are just a few ways that you can get backlinks to your site. The more quality backlinks you have, the better the search engines “like” you, the higher you will be ranked in search engine results, and the more guaranteed web traffic you will get.

Website Marketing Strategy For Getting Targeted Traffic

A website marketing strategy is what you do to get targeted traffic to visit your corner of the internet. There are many things you can do to get visitors. There is no one “correct” procedure. Instead, you need to look at your options and develop the website marketing strategy that works best for you.

One website marketing strategy is to write articles and submit them to article directories. The best thing about this approach is that you can do this with absolutely no money to start with. If you are not good at writing, article marketing can still be cheaper than other kinds of advertising.

Write 25 articles (or have them written for you). Sign up for an account at EzineArticles.com and submit the ten articles (you can only submit 10 when you have a basic account. After those ten are approved, you will be upgraded and submit more).

Then, go over to Squidoo.com, create a lens, and put 5 of your articles on the lens. Then go over to HubPages.com and create a Hub with five articles. The final five articles should be submitted to multiple directories. One way to do this is through iSnare.com, which, for $2 each, will submit your articles to hundreds of directories.

Another website marketing strategy is to use pay-per-click marketing to get traffic to your website. For this strategy, you will set up accounts with Google’s Adwords, Yahoo’s Search Marketing, or some lesser-known and cheaper options like 7Search.

The advantage of Pay Per Click marketing is that it works quickly. You should start seeing an immediate stream of visitors to your website. The disadvantage is that you can lose your shirt doing it unless you know what you are doing. So, take the time to learn about PPC before starting, set your initial click values low, and set a daily cap on the amount you will spend before you start.

Another website marketing strategy is called forum marketing. Many people dislike doing forum marketing even though it is wonderfully effective. What you do is join a forum that applies to your website. Initially, respond to other people’s posts with good information. Then, start your posts by offering information or asking smart questions.

After you have 25 posts, create a signature with a link back to your site. Don’t be blatant about it. When people consider you a valuable member of the forum, they will be curious about what you offer and check your website out. These people will already be pre-sold on you and open to whatever products or services you are selling.

There are many ways to get visitors to your website. You need to develop a website marketing strategy to get traffic to your site.

Google Primer Lead Generation In Digital Marketing

Most Viewed Posts
Recent Posts

Google Primer Lead Generation In Digital Marketing

error: Content is protected !!