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There are many things you have to take into consideration to ensure article marketing success. Article marketing is one of the surest ways to get some very targeted traffic to your website. It’s easy to learn and do, and it won’t cost you a penny if you’re willing to do the work yourself. There is a very low learning curve, and since it’s free to do, it won’t cost you even if you make a mistake or two in the beginning. 

Ensure Article Marketing Success – Consider Many Things

Look at an overview of article marketing: you may know that search engines online want to provide their customers with a wonderful experience. When someone searches for something online, the search engines want to make sure that they find just what they are looking for. They only want the freshest, most accurate information. This will keep their customers happy, which is what they ultimately want.  

If you can provide that new, fresh content, you will be rewarded by having your article appear at the top of the search engine results for that keyword. For example, suppose you’ve got a website that sells dog toys, and you write a good article with the keyword ‘best dog toys.’ In that case, your article can appear on the first page of results when someone types in the search term ‘best dog toys.

Of course, the first thing you have to do is to pick a good keyword. I can almost guarantee that the keyword I used in the example above is way too competitive for you to rank for. There is a bit of a balancing act for finding a keyword to target. 

You want a keyword that gets a reasonable number of monthly searches yet doesn’t have too much competition. While there are no hard and fast rules, a good guideline to follow is to find a keyword that gets at least 1,500 searches a month but has 20,000 or less competition. 

So to increase your chances of success with article marketing, your first step is to pick out several good keywords for your niche. 

Next, you’ll want to write several articles for each keyword. Suppose you have ten good keywords that you’ll want to write 3-5 articles for each keyword. I know there’ll be a little overlap in your articles since you’re using the same keyword; just try to make them as unique as possible. 

You don’t need to write a novel; just help your readers learn a new skill or useful information. Make sure you proofread your article and check the spelling. Insert your keyword phrase in the title, the first, middle, and last paragraphs. That should be plenty. Don’t ‘stuff’ your article with keywords, or it will be rejected. 

The next thing to do is to submit your articles to article directories. There are hundreds online to choose from, but one of the best is Ezinearticles.com. Don’t think of this like some publishing company that will turn you down. As long as your article abides by the rules of the article directory, it will be published.

Article Marketing Automation - Great Exposure

With the economy in such disarray, many more people flock to the internet as a form of financial salvation. They are often lured in by the prospect of quick and easy money and making money on autopilot. They sleep or are on vacation. And while most of the ‘newbies’ will be taken in at one point or another, there is such a thing as article marketing automation, and it can work great for you.

Article marketing is free, easy to learn, and very effective. So, you may ask, what’s the downside? Well, the ‘downside’ is that writing and submitting articles regularly is boring and time-consuming. It can be done and if you have more time than money while you are first starting your internet business, do it all yourself. If you have little time but have extra money, you can consider enlisting the aid of a company to do some of the ‘leg work’ for you.

Many of these companies have automated the process, so it’s as streamlined and quick as possible. They can do keyword research, write and submit hundreds of articles every single day. They will distribute the articles to hundreds of sites online. Some of these sites will be article directories, and some will be blogs. Most of these companies will give you the option of choosing how and where you want your articles distributed.

There are also automated software programs that will distribute your articles for you. You will still have to write them or hire someone to write them, but the software can submit articles to hundreds or thousands of sites online. This can be a huge time saver while still giving your article the exposure it needs to get the maximum amount of traffic.

Another benefit of automating the process is the immense advantage of creating links from these sites back to your website. The more articles that get submitted (and the larger the number of sites you’re submitting to) can increase the number of inbound links your website gets, which will be looked on favorably in the search engines.

If you have links coming into your site from other sites that have high rankings, the search engines look at that as a kind of endorsement. They see the other sites tell people that your site is worthwhile, and the search engines will reflect that in your ranking. Since it takes many links coming into your site to make a difference, having a complete submission processed automated will make those links much easier to come by, and you’ll get them much more quickly.

Get the most out of your time online running your business. Use automation as much as you reasonably can. Whether you choose a service or some software, or a combination of both, don’t overlook the enormous benefits of article marketing automation to get traffic and links to your website quickly and easily.

Article Marketing Software - Is Your Lifesaver

To get the largest number of articles submitted in the shortest amount of time, article marketing software is growing in popularity. This software can help you distribute your article to hundreds or thousands of online sites.

More people will have access to your articles (and hopefully read them, like what you have to say, click on the link in your resource box, and get taken to your website). You will also build a lot of incoming links to your website.

Search engines use a lot of different parameters when they decide what rank your site will receive. One of those parameters is how many incoming links you have to your site. The more you have, the higher you can rank. If the links coming to your site are from another site that is ranked very high, the link will carry even more weight and will help you even more.

For any of this to happen, though, you’ll need many articles in circulation. A well-written article that is targeting a good keyword can stay in circulation for months or even years. But it is a numbers game, and to get the most out of this process, you need many articles circulating the web.

It takes much time to do keyword research, write and submit all those articles by hand. That’s why using the tools can help you get all the results you want in a lot less time and with much less effort.

Now there is something to be aware of for software submission programs. Some of them are not well-liked by the search engines. The search engines aren’t big fans of anyone who takes ‘shortcuts’ to submit many articles.

The biggest reason is that they don’t want the same version of the same article submitted four hundred times. When it comes time to pick out an excellent software program, be careful which one you choose and carefully monitor your results. Don’t just assume it’s working.

The best way to do that is to monitor your traffic before you submit the articles carefully. Then watch for any change, good or bad. If you have access to your control panel for your website, you can get pretty in-depth statistics about where your traffic is coming from. This will help you determine just how many sites your article has been distributed to.

Whether or not you choose to use article marketing software, there are some things you can do to increase the effectiveness of your online advertising. Make sure you target the best keywords possible. You don’t want the most highly searched for keywords since they’ll have too much competition.

You want keywords that get decent searches a month, around 1,500 but don’t have too much competition. Next, write your article in a clear, easy-to-understand format. Provide a strong call to action in the resource box and submit multiple versions targeting several top keywords for your niche.

Easy Article Marketing - 3 Fast Tips

The internet has opened whole new realms of opportunity. Since much of it is fully automated, it’s quite an easy opportunity too. The problem is that we weren’t raised to think that you can get something for nothing; if something isn’t horrible and difficult, it can’t work. Well, for article marketing, nothing could be further from the truth. It is possible to use easy article marketing techniques to generate a ton of very qualified traffic to your website. 

For those of you who aren’t familiar with the term article marketing, it’s simply a way to give the search engines what they want, and in return, they give you what you want. The search engines are always on the lookout for quality, fresh content. You may have heard the phrase ‘content is king,’ and that’s what it’s referring to. 

See the customers of the search engines (anyone who searches online) demand the information they are looking for. If they don’t get it, they will stop using the search engines, which is the last thing they want to happen. So they will view any information that can keep their searchers happy, favorably. 

Here comes the part that benefits you. When you provide quality content for the search engines, they will ‘repay’ you by listing your article at the top of the search results. (Now, of course, there is a little more to it than that. You need to pick out a keyword and include it in your article 2 to 3 times, and you need to pick a keyword that gets many searches but doesn’t have much competition).

Now that you’ve got the basics, here are the answers to some frequently asked questions:

  • 1. I hate to write! Most people will say something like that. I tell them you’ll be fine if you find a great keyword and write your article around that. If you are selling dog toys and you find a great keyword, ‘best dog toys,’ all you have to do is write an article listing some great dog toys and why they’re great. See? The keywords will largely determine the way the article will go. It’s not that hard. (and if you want to, you can hire someone to write an article for you).
  • 2. How do I find the right keywords?  For this, you can use the free Google keyword tool. Just plug in the base keyword, and you’ll get a list of similar keywords. You are looking for a keyword that gets around 1,500 searches a month minimum but has less than 20,000 competitors. If you stay within these guidelines, you’ll have an excellent shot at having your article show up on the first page of Google for that keyword. 
  • 3. How much does it cost? Nothing, it’s free. The article directories will publish your articles for free (as long as you follow their rules). The only cost is if you decide to hire someone to write your articles for you; if you do that, don’t pay more than $10 per article

That’s it. That’s the basics of article marketing. I told you that easy article marketing techniques were something anyone could do!

Information Marketing SEO Guarantee Google Digital Guru

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