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Micromarketing Cross Promotion Digital Marketing Tips

Have you heard of Twitter? If you are an avid internet user, you likely have. Knowing what Twitter is and using it are two different things. Twitter can be used in two different ways. Commonly, it is used to update friends and family. However, Twitter can also be used as an effective internet marketing tool. So, if you have a product or service to sell, use Twitter. If not, you may make a costly mistake.

Not Using Twitter for Marketing: Why You Are Making a Mistake

At first glance, Twitter is a popular social networking website. If you use the internet to generate income, not to socialize, your first thought maybe “another MySpace.” Remember, Twitter can not only be used for social purposes but internet marketing. That is why you should get started today. In fact, the longer you wait, the more opportunities you miss.

So, why are you making a mistake if you cannot use Twitter as an internet marketing tool? Because:

It is free. There are very few successful internet marketing techniques that are free. Often, you are left paying for a professional to optimize your website for the search engines or left buying advertisements. These investments are risky, as they may not pay off. Since Twitter is free to use, there is no investment, and you assume no risk. Essentially, you have nothing to lose.

It is popular. Did you know Twitter has over 2 million members? Since Twitter is a social networking website, you are paired with millions of internet users who want to communicate, network, and make new friends. Use this to your advantage.  

Many well-known companies and organizations use Twitter. For example, you can find information on NFL updates, hit television shows, and news report updates on These Tweets come directly from the source. If the NFL, NBC, CNN, and other well-known companies and organizations continue to use Twitter, it must produce results.

There are many ways for you to develop a list of contacts on Twitter. In terms of Twitter, contacts are referred to as follows and followers. If you receive updates from other Twitter members, you are considered a follower. The same is true if that person follows you, as they will receive your updates. On the website, search for contacts based on an email address, name, and location. Visit to find those talking about subjects that interest you or are related to what you sell. Ask online for contact information exchanges.

You can advertise yourself casually yet professionally. Do you sell a product or a service? If you were to create a banner for an exchange or an advertising slot, much time and energy would go into your creation. After all, these are supposed to be professional. Yes, you want to carry yourself professionally on Twitter, but you will find the most success with casual, disguised advertisements. This means that it will be quick and easy for you to spread the word and market.

You may lose money. When you can send an update or an @reply that casually incorporates your sellable products or services, you generate interest. If you provide a link, you will generate traffic. That traffic could easily lead to income. Although there are no guarantees, many internet marketers report success when using Twitter as a marketing tool.

New Marketing And Promotional Ideas

New marketing and promotional ideas! Free! Most are related to internet-based businesses, but other businesses can usually adopt even those. Here are half a dozen marketing ideas to get you thinking.

A one-hour coupon. Offline businesses that want to increase the traffic to their websites can announce an “internet coupon” good for a free drink (or whatever). The coupon would be up on the site for an hour, sometimes on a Friday, say. Visitors will repeatedly return to be there at the right time to get the freebie. If you collect pay-per-click advertising fees, this repeat traffic might be especially profitable.

Gift article teaser. A gift is certainly not a new marketing idea, but it hasn’t been done much in the internet article “resource boxes.” My click-throughs from articles increased when I started putting in the author’s resource box, “For more information and a free gift, visit…” The gift is usually a short course or an e-book. If you don’t want to write an e-book, you can find one with free distribution rights.

Word links for sale. Maybe you have heard about the entrepreneur that sold a million pixels on one web page for a dollar each. Advertisers could buy a minimum of 100, and the image would link to their site. I’ve seen many copycats, but I haven’t yet seen anyone selling words. This could be even better for advertisers because they could buy the relevant words for their products. A page full of random words isn’t pretty, but these things get publicity and traffic for their novelty.

Product user contests. Suppose you have a product that’s used or many places. In that case, this is a great promotional gimmick: a contest to see who has used their cell phone, watch, or whatever in the wildest place or the most unusual way. (“I took my walkman to the north pole!”) Customers could post their stories and photos directly to your company website. They would repeatedly return to see recent stories and the results of the competition.

Advertising on cereal boxes. Much time is spent staring at cereal boxes. Perhaps you could get a good rate on advertising on them. There have had some advertising, but no boxes covered in ads yet. Brokering ad space on cereal boxes could be a good business to get into.

Pay for article placement. Many of us distribute articles to generate traffic to our websites, and many also pay to advertise. Since articles are especially excellent marketing tools, why not pay other web admins to put them on their sites? This is done for free now, but rarely enough. Maybe offer a small one-time fee, with a minimum time commitment. Explain that leaving the article there forever can generate search engine traffic.

Put ads on private cars, advertising on sidewalks, have a contest to see who can get your product mentioned on and seen on TV. There are endless possibilities for new marketing and promotional ideas.

Marketing Through Video Could Be The Boost You Need

There are all kinds of people in business today putting video marketing to good use. Many companies are reaching customers by making short films that appeal to people, and you can do it too! This article will provide you with some helpful tips you can use to get started in video marketing.

While being present on YouTube is necessary, think about looking farther than that. They, Vimeo, and others have advertising that might distract from and even compete with your videos. Online video platforms can be an excellent investment that gives you better branding choices and total creative control. Brightcove and Bisontherun are both possibilities.

When you create a video for marketing, your viewer has to believe you. Anything faked within the video, be it your backdrop or your demeanor, will throw them off. If you want them to believe what you’re trying to tell them, be honest, transparent, and appear warm and friendly.

Use appealing colors. This is true for the set, clothing, and make-up. Some colors are just not attractive and can easily turn people off to your video. Primary colors are classic and appealing to most people. Neon colors can turn many people away.

Put together some credits for your videos. You should give a title to your videos, list the names of the people who appear in your videos or who helped you, and of course, give some details about the products featured in the videos. Make sure you add a link to your primary site and encourage viewers to visit it for more information.

Develop a YouTube channel to help your video marketing campaign be successful. This channel should have a description with common keywords associated with your company. Always include your web address at the beginning of each video description. Close each video with a call to action, such as visiting your website for more information.

Make sure that your video marketing is high energy. It can be very hard to keep people’s attention these days, and a high-energy video is your best bet in accomplishing this. You could take some time to view the videos of others to understand better the level of energy you are looking for.

To help garner even more views, embed your video on your website. Most people, when they think of video marketing, think only of posting a video on YouTube. Instead, please post it on your website, include a link on your Facebook wall, and Tweet about your new video on Twitter.

Be sure that you use attractive people in your video marketing campaign. While it seems wrong on some level, it is a fact that people respond better to very attractive people. If you do not have attractive people that you know will help you out, you should hire actors.

A great topic for your video marketing is to talk about myths within your industry. Almost every industry has myths associated with it. Take the top two or three, talk about them, and debunk these myths to help inform your viewers. This will not only educate your viewers but will establish you as an authority in your industry.

No matter what type of business you are involved in, chances are good you can benefit from video marketing. It’s a great way to get the word out positively and honestly and get instant feedback as well! Try your hand at video marketing and see if it doesn’t get your bottom line moving.

Micromarketing Cross Promotion Digital Marketing Tips

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Micromarketing Cross Promotion Digital Marketing Tips

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