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Social Networking In Our Lives

Once you decide to make your business greener, it will be important to market it to your target audience. One of the best ways to market any new initiative is on social media. 

How to Promote Your Green Marketing Strategy on Social Media

Announcing that your business is now greener can be a tricky proposition. On the one hand, regular customers don’t really like change. Up to 90% of US consumers are interested in green issues.

Know the Green Niche

About 20% of the US consumer base is “very green,” it takes green issues extremely seriously. Another 40% can be considered “medium green”; green issues are one of their major considerations when making any purchasing decisions, but it is not the most important one.

However, if you want to be seen as green and establish yourself as a green company, you have to be the real deal and “sell yourself” to the 20% who are truly green. 

This is no easy feat. Fortunately, on social media, people cluster in groups and share their interests. The green niche is busy. It also overlaps with other niches that have an ethical or even spiritual dimension. 

For example, people interested in green issues are often also interested in LOHAS, Lifestyles of Health, and Sustainability. This is a holistic way of looking at how they live their lives, from the foods they eat and hobbies they engage into the products they buy, the clothes they wear, and the housewares they purchase for their homes.

People interested in green issues are also often interested in holistic health. Therefore, they will try herbal supplements, organic foods, and healthy activities such as yoga, tai chi, a walking program, and so on.

Customer Research

Green people make their purchasing decisions based on careful research about the product’s impact on their environment. Consider how many people have purchased hybrid cars, for example. 

They do detailed research before buying. Many of them go on social media to find out people’s experiences of the green item before making their final purchasing decision. This phenomenon, referred to as social search, can influence your target market before they finally decide to press the button.

A green shopper will ask friends and family and treat social media signals as word-of-mouth advertising in their research. Studies have shown that feedback on social media sites is more trusted than the information given by the manufacturer. Green consumers listen to what their peers tell them rather than what the manufacturers or labels tell them. 

This being the case, it is important to make sure that you pay attention to reputation management and excellent customer service about all of your products. Social media can be a double-edged sword. It can be a great opportunity for people to share experiences. It can be a tool for anonymous haters or rival companies to undermine your business. 

However, suppose you are sincere and honest about your products and have ethical issues in mind rather than just cash in on the trend. In that case, you should soon see an uptake in the green products and services you are offering to this influential and lucrative target customer base.

Your website will be the hub of all your marketing activity, so be sure to have social share buttons on your site or blog so visitors to your site can share on their social media accounts with just a click. In this way, your happy customers will spread the word and create the impression of a clean, green company worth doing business with.

How To Use Social Media To Boost Your Mobile Marketing

What are your thoughts on mobile marketing? Do you view everything you can on the subject and try to improve upon your plan? There are many resources available such as magazines, videos, books, shows, etc. There’s so much information it’s hard to know where to begin. Well, try going through these tips to find your starting point.

When advertising to customers through mobile marketing, make yourself and your brand is known immediately. Customers are less likely to buy products or services from those who don’t identify themselves right away. Doing so will make you seem more trustworthy and make your products and services seem more appealing.

Be sure to alert your subscribers of any fees, even those that you aren’t charging. If there are standard rates applied to their cell phone bill from the provider because of your messages or charging a small fee for the service you are providing, give that information to your subscribers immediately to ensure there are no legal situations later.

Keep track of what your competition is doing. Are your competitors sending out messages on their customers’ cell phones? Find out what techniques they are using. If your competitors do not have a website that can be easily accessed via cell phone, this could be your chance to steal some of their customers.

Use a multimedia messaging service to send a greeting to your customers. Make your message personal but simple. Using the simple personal theme will allow you to send the same themed message to a group of customers instead of having to personalize each greeting card, saving you time.

To make sure your needs as an advertiser are met, take the time to find a mobile marketing company that’s a good fit for you. Many companies specialize in marketing certain types of products or aspects of mobile marketing and may not excel at what you need them for.

Include audio and video in your mobile marketing strategy. Mobile marketing is more than text messages and e-mails. Today, with faster mobile download speeds, audio and video are key components to any successful strategy. Consider offering audio or video podcasts, short audio interviews, or live, on-the-scene video to your media mix.

When creating content for your mobile campaign, remember that only a few phones and tablets can display content as fast as computers. You should do your best to create content that will load quickly on most devices and easily display on a small screen.

Do not send a message that does not clearly state who you are and what kind of business you have. Make sure your mobile campaign contains your name or the name of your brand. If you are starting a new brand, you should quickly explain what products or services you sell.

Now that you know where to craft your mobile marketing plan, the next step is to make a task list. Then create time in your schedule which is dedicated to mobile marketing. Are you ready to apply what you read to your business? If you can do so diligently and patiently, you can reap rich rewards.

Make The Most Of Social Networks When Marketing

Getting an audience excited has forever been an issue for businesses that operate online. There are many ways to attract a target audience, but each one has an investment and hassles attached to it. Finally, a new tool exists for both old and new companies to find and reach out to people entertainingly and interestingly with social media marketing. The tips presented in this article should help you get started with social media marketing.

You will be more successful if you can come up with new and interesting content. People will share something they believe is worth their time or provokes a pleasant reaction. Look at successful campaigns and identify the type of content that people will want to share with their friends on social networks.

Get a WordPress blog so you can use the WordPress Retweet button. This feature allows your visitors to post a link to one of your articles in their Twitter feed with a simple click. You could also add Retweet buttons on your website if you take the time to code it yourself.

Make sure all of your posts and articles have a Facebook button at the top. This button makes it easy for your readers to share your content on Facebook. Most people will not wish to share your content on Facebook if they have to copy and paste a link.

Interact with your customers whenever you can, if it’s appropriate, comment on their blogs or Facebook status. Do not interfere in a personal discussion; you should contact someone only if they talk about any issue related to your products or industry.

If you are a Twitter user, it is important to take advantage of options such as automatically twitting your new blog posts to keep your followers constantly updated. An option for you is to pick a few bloggers that always post professional-looking content and link to their posts. They will enjoy the exposure, and the followers of your posts will enjoy the great content you provide.

Use the growing database of Yahoo Answers to your advantage. This website gives users the chance to submit questions for other users to answer. Provide useful answers to questions about your products, focusing on demonstrating your expertise rather than trying to sell. If you can provide quality answers in a particular niche, you can quickly get a reputation as an authority in the field.

Social networks have caused acceptable communication standards to change in some respects, but it has not changed the need for professionalism. Introduce yourself personally, but always keep a professional tone. Do not get into any arguments: you can delete any posts or comments you do not find constructive. You should always maintain a separate personal profile that will not be used to conduct business matters.

Invest in ad space on Facebook or other websites. These ads are targeted towards users who have used certain keywords related to your business in their status updates. You should get many targeted visitors who will learn about your products even if they do not decide to ‘like’ your page.

Use Facebook to run a special promotion or a competition. Everyone loves winning something, so your followers are sure to get involved. Whether you offer a free product, a special high-amount coupon, or a big or small prize, it will get people more actively involved with your Facebook page. It also builds goodwill with your customer base.

Your marketing plan no longer has to comprise only boring articles or slow ads on the side of a page. Entertaining media can attract a large audience in very little time. The business owner is still responsible for supplying great products and services, but make sure you use the tips you’ve read here so you can combine them for success.

Social Networking In Our Lives

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